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Founded
2012
Headquarters
Mumbai (India)
Status
Public
Company Details
Nykaa is a prominent Indian e-commerce platform specializing in beauty, wellness, and fashion products. Founded in 2012 by Falguni Nayar, a former managing director at Kotak Mahindra Capital Company, Nykaa has rapidly evolved from an online beauty retailer to a comprehensive omnichannel brand with over 100 physical stores across India. The company is headquartered in Mumbai, Maharashtra.
One-liner Service
India's leading online platform for beauty and wellness products.
Business Model
Nykaa operates on a direct-to-consumer (D2C) model with an inventory-based strategy. The company sources products directly from manufacturers and maintains warehouses in key locations such as Mumbai, Delhi, and Bangalore. This model allows Nykaa to offer a diverse range of over 200,000 products from more than 2,000 brands, including both international and domestic labels.
Products and Services
Nykaa's offerings include:
Beauty Products: Makeup, skincare, haircare, and personal care items.
Fashion Products: Clothing and accessories through Nykaa Fashion.
Men's Grooming: A dedicated section for men's grooming products via Nykaa Man.
In-house Brands: Nykaa Cosmetics, Kay Beauty, and Nykaa Naturals.
Differentiation
Nykaa distinguishes itself through:
Omnichannel Presence: Combining online shopping with physical stores to enhance customer experience.
Extensive Product Range: Offering both luxury and affordable brands.
Engaging Content: Utilizing social media and influencers to educate customers about beauty trends and products.
Customer-Centric Approach: Providing personalized recommendations and easy return policies.
Key Metrics
Total Equity Funding
$156.89 million
No. of Funding Rounds
14
Latest Funding Round
$8.88 Million, Series F
as of May 8, 2020
Post Money Valuation
101.4 billion
as of N/A
Funding Multiple
78.74
as of N/A
Investors
TPG
and 6 moreEmployee Count
5302
Similar Companies
Snapmint
Exit Details
N/A
All Funding Rounds
| Date | Round Name | Amount | Valuation | Revenue | Revenue Multiple | Investors |
|---|---|---|---|---|---|---|
| May 8, 2020 | Series F | $8.88 Million | - | - | - | Steadview,AZB & Partners |
| June 2, 2020 | Series H | $2.61 Million | - | - | - | - |
| October 28, 2020 | Undisclosed | Undisclosed | - | - | - | - |
| November 26, 2020 | Secondary Market | Undisclosed | - | - | - | - |
| November 10, 2022 | Post-IPO | Undisclosed | - | - | - | - |
| November 22, 2022 | Post-IPO Secondary | $41.08 Million | - | - | - | - |
| March 31, 2020 | Series E | $24.7Million | $1.3Billion | $251.0Million | 5.5x | Steadview,AZB & Partners |
| March 27, 2019 | Series E | $14.5Million | $823.0Million | $176.0Million | 4.6x | TPG, Avendus |
| May 14, 2018 | Series D | $24.4Million | $522.0Million | $104.0Million | 4.7x | Sharrp Ventures, Lighthouse,Marico |
| April 23, 2018 | Series C | $11.3Million | $523.0Million | $96.9Million | 5.1x | JM Financial Private Equity |
| September 30, 2016 | Series C | $15.6Million | $152.0Million | $20.4Million | 6.6x | MaxVIL, TVS Capital Funds, JM Financial Private Equity, Yogesh Agencies & Investment, TPG |
| July 31, 2015 | Series B | $9.3Million | $78.3Million | $4.8Million | 14.6x | TVS Capital Funds, JM Financial Private Equity, TPG, Techpro Ventures ,Aza Fashions |
| July 2, 2014 | Series A | $3.3Million | $20.1Million | $1.2Million | 13.3x | JM Financial Private Equity |