Oben Electric

Oben Electric is a leading electric motorcycle manufacturer known for its in-house development of high-performance electric two-wheelers and core EV components. The company’s vertically integrated approach, proprietary battery technology and focus on safety and durability set it apart in India’s rapidly growing electric vehicle market. Oben Electric offers a range of motorcycles targeting both premium and mass-market segments, supported by an expanding retail and service network and is recognized for accelerating sustainable mobility solutions nationwide.

Core Products and Services

• Flagship products: Rorr and Rorr EZ electric motorcycles, targeting the 150cc segment.

• Other offerings: Proprietary LFP batteries, motors, vehicle control units and home fast chargers—all developed in-house.

• New platform: O100, aimed at the mass commuter segment (sub-₹1 lakh, modular, multiple variants), launching H2 2025.

Business Model & Revenue Streams

• Revenue model: Direct sales of electric motorcycles and components via company-owned and franchise showrooms.

• Percentage contribution: Majority B2C (retail); B2B (components) is emerging but minor; no public split by region or product.

• Customer segmentation: Overwhelmingly B2C—eco-conscious consumers and daily commuters; limited B2B activity.

• Concrete data: Targeting over 100 showrooms by end-2025.

Top Clients & Partnerships

• Top clients: Primarily individual consumers via expanding retail network.

• Key partners: Over 150 local vendors and suppliers; investors include Mission Vertical, Kuberan Ventures, Ambis Holding US, Karimjee Jivanjee Group, Polyplex.

• Marquee contracts: No large enterprise or institutional contracts; focus remains B2C.

• Client concentration risk: Low, due to broad B2C base and rapid geographic expansion.

• Diversification: Exploring B2B partnerships and international expansion as next steps.

Future Outlook & Strategic Priorities

• Growth drivers: Retail network expansion, new product launches (O100 platform), and international expansion.

• Risks & headwinds: Regulatory changes, macroeconomic volatility (battery raw material prices) and technological disruption in a competitive market.

• Management targets: Sales of 15,000 bikes, 100+ showrooms by 2025; 300 touchpoints in 3 years.

• Capital allocation: Focus on manufacturing, R&D and market expansion; profitability as volumes grow (reflecting recent market trends).