Offline

Offline is a retail-tech startup making real waves in India’s massive $1.1 trillion retail industry. Instead of jumping into the crowded e-commerce pool, Offline does something refreshingly different it helps shoppers connect with local stores while giving those same stores a chance to thrive in a digital-first world.The company’s primary audience- Urban Indian consumers think students, working professionals, or families who still love walking into a physical store but also enjoy the convenience of digital perks. Offline blends the best of both worlds by offering rewards, discovery tools, and in-store deals all accessible through a smartphone. That unique approach helping users discover real-world stores and earn rewards while supporting small and mid-sized retailers is what gives Offline its strong edge in the market. It’s not just tech for tech’s sake it’s technology built around human behavior.

Core Products and Services

• A Smart Shopping App That Pays You to Shop: Offline’s app rewards users every time they shop in a participating local store. You’re not just finding a store near you you’re unlocking deals, earning cashback, and getting rewarded for sticking with your neighbourhood shops. It's like a loyalty program but across multiple stores all in one place.
• Digital Tools for Local Businesses: For merchants, Offline offers a simple way to get discovered. Stores can list themselves on the platform, push promotions to nearby users, and create digital loyalty programs. No fancy software, no big investment. Just plug into Offline and reach people already nearby and ready to shop.
• Navigation and Discovery for Physical Retail: The app doubles as a local shopping guide. Whether someone’s looking for a good shoe store or a seasonal deal at a neighbourhood boutique, they can search by category, location, or offers all verified and updated in real-time. Offline makes navigating India’s offline retail maze a whole lot easier.

Business Model & Revenue Streams

• Paid Brand and Retailer Listings: Retailers pay a subscription or listing fee to appear on the app and push targeted promotions. Whether it’s a high-traffic area or a niche neighbourhood, Offline helps businesses reach real customers, and that visibility becomes a valuable source of revenue.
• Campaign-Based Monetisation: Beyond basic listings, brands can run targeted campaigns—festive discounts, flash deals, new arrivals, etc. and pay based on performance. These campaigns are visible to users in a specific radius, increasing in-store footfall. Offline earns based on how well these campaigns perform, creating a clear incentive to deliver real results.
• Engaging Users Through Rewards: While the app is free for users, the reward ecosystem keeps them coming back. More engagement leads to better data and more insights for retailers, which Offline can monetise through analytics or custom promotional strategies all within privacy-compliant frameworks.
• Growth in Underserved Markets: Offline has also smartly chosen to focus on smaller towns and independent retailers segments that big platforms often ignore. These are businesses that need digital help but don’t want to go full e-commerce.