Okinawa Scooters

Okinawa Scooters is a leading Indian manufacturer specializing in electric two-wheelers designed to provide sustainable, affordable, and eco-friendly mobility solutions. The company offers a broad range of electric scooters suitable for various urban commuting needs, targeting both individual riders and business users.

Core Products and Services

• Electric scooter lineup: Includes models such as PraisePro, iPraise+, Ridge, Lite, R30, Dual 100 and Okhi90, targeting urban commuters and last-mile delivery.

• Key features: Detachable lithium-ion batteries (in most models), app connectivity, keyless start, digital instrument console, LED lighting and regenerative braking.

• After-sales services: Warranty support, roadside assistance and dealer training programs.

• Focus: Affordable, eco-friendly and technologically advanced electric two-wheelers for mass-market adoption.

Business Model & Revenue Streams

• Primary revenue source: Direct sales of electric scooters through a network of 453 dealers across 320 cities in India.

• Secondary revenue: Aftermarket services, financing solutions and spare parts.

• Customer segments: Predominantly B2C (individual buyers), with growing B2B (commercial fleets, delivery partners).

• Geographic reach: Pan-India presence with a focus on urban and semi-urban markets.

• Data point: Over 150,000 vehicles sold, making Okinawa a top-selling electric two-wheeler brand.

Top Clients & Partnerships

• Key clients: Major e-commerce and logistics companies (not always publicly named) for last-mile delivery.

• Strategic partners: Hundreds of dealers and service centers across India; collaborations with local governments and industry bodies for EV adoption.

• Marquee contracts: Likely long-term agreements with large fleet operators (details not always disclosed).

• Client concentration risk: Moderate, due to broad retail base and expanding B2B segment.

• Diversification: Expanding into new markets and forging alliances with tech/finance partners.

Future Outlook & Strategic Priorities

• Growth drivers: New product launches (including advanced models), market expansion and potential M&A (reflecting recent market trends).

• Risks: Regulatory changes, macroeconomic volatility and technological disruption from competitors.

• Management targets: Scaling production, deepening localization and expanding B2B segment.

• Capital allocation: Focus on R&D, manufacturing automation and strengthening dealer network.

• Data point: Okinawa aims to further localize production and expand its product portfolio, targeting leadership in India’s electric two-wheeler market.