One Impression

One Impression is a leading influencer marketing and creator discovery platform that empowers brands to drive impactful, large-scale influencer-led campaigns. 

One Impression serves over 500 top brands—including Unilever, Amazon, Meesho, Mamaearth, Zomato, and Cetaphil—by connecting them with a vast network of over 7 million creators, ranging from celebrities to nano influencers. The platform offers a comprehensive suite of services, including creator discovery, campaign management, dynamic pricing, contract facilitation, automated payouts, and real-time performance analytics, all designed to streamline and scale influencer marketing initiatives.

Unique Value Proposition

• Full-stack, tech-driven platform for seamless influencer campaign planning and execution.

• Access to a global and diverse creator network.

• Transparent pricing, contract management, and real-time tracking for brands and creators.

• Automation and scalability, enabling brands to launch campaigns quickly and efficiently.

Business Model & Revenue Streams

One Impression operates as a marketplace platform, facilitating direct transactions between brands and creators. Its primary revenue streams are:

• Transaction Commissions: The platform charges a 10–15% commission on each transaction from brands when they hire creators for campaigns. Similarly, it takes a 10% fee from content creators upon payment receipt from brands.

• Marketplace Model: Both brands and influencers can register on the platform for free, democratizing access and encouraging high user engagement. Revenue is generated only when successful collaborations occur, aligning platform incentives with user success.

• Enterprise Solutions: The company offers tailored campaign management and analytics tools for large brands and agencies, potentially including premium features or subscription-based services for advanced needs.

User Segmentation

• B2B Focus: The platform primarily serves enterprises, D2C brands, and agencies looking to scale influencer campaigns.

• Creator Ecosystem: It caters to a wide spectrum of creators, from celebrities to micro and nano influencers, fostering a vibrant two-sided marketplace.

Growth Strategy

• Market Expansion: One Impression is actively expanding into international markets, with a focus on Southeast Asia and the Middle East, particularly the UAE.

• Product Innovation: Significant investment in technology and product development, including automation tools, dynamic pricing, and advanced analytics to enhance campaign efficiency and transparency.

• Strategic Acquisitions: The company plans to acquire smaller players in both Indian and international markets to accelerate entry and strengthen its competitive position.

• Sales & Marketing: With a matured product, One impression is now investing in aggressive sales and marketing to expand its client base and creator network.

Competitive Differentiation

One impression distinguishes itself by offering a scalable, technology-first approach, transparent pricing, and a truly global creator marketplace—addressing key pain points like market fragmentation, lack of pricing transparency, and operational inefficiencies that have traditionally plagued influencer marketing.

Conclusion

One impression is at the forefront of the creator economy, providing a robust, scalable, and transparent platform for brands and creators to collaborate. Its innovative business model, rapid growth trajectory, and focus on technology-driven solutions position it as a standout player in the global influencer marketing industry—making it a compelling prospect for investors, researchers, and industry professionals seeking insights into the future of digital marketing and the creator ecosystem.