One Impression

One Impression is a global influencer marketing platform. It lives in the creator-tech space, which is now this gigantic $21.1 billion industry and growing faster than anyone imagined. Their customers are Everyone from scrappy new consumer brands to massive legacy companies. And what pulls them in is how the platform handles pretty much everything from finding influencers to managing deals and running the whole campaign. It’s all automated. That’s the real edge. Urgency, scale and ease—all rolled into one tool.

Core Products and Services

• Creator Discovery: A way to search through millions of influencers with filters like region, industry, size, audience type, etc.

• Campaign Management: A campaign manager that handles everything—from start to finish. Think of it like a project manager, but for creator collabs.

• Automated Workflow: Automation of boring stuff like content approvals, contracts, reporting and even payments.

• Global Creator Network: They’ve got reach in over 10 countries, so it’s not just Indiathey’ve gone global.

Business Model and Revenue Streams

• Campaign-based pricing: Brands pay based on how big or complex their influencer campaigns are. Pretty straightforward.
• Subscriptions : Some prefer to lock in features and support with monthly or annual plans.
• Licensing their tech: Yep, they let big agencies and internal brand teams use the software on their own, with their people.
• International partnerships: As they expand outside India, they’ve adapted pricing and partnerships to fit different regional needs.