Organic Mandya

Organic Mandya helps farmers sell their fresh, organic produce directly to customers. They organize farmers’ markets and teach natural farming methods. Their products include rice, pulses, oils and dairy, available online and in stores. People like their food for being fresh and natural.

Core Products & Services

• Low-Carb & Keto Flours: Uses blends like low-carb millet atta — handy for folks cutting carbs or following keto.

• Snacks: Sells Indian-style munchies like murukku, peanuts and bhujia — made low-carb.

• Cookies & Biscuits: Bakes sugar-free cookies packed with protein — coconut, almond and jeera are go-tos.

• Meal Plans: Brings ready-to-eat keto and diabetic meals to people in bigger cities.

• Cloud Kitchens: Cooks and sends out fresh low-carb food through cloud kitchens.

• Sales: You’ll find their stuff on their website, shopping apps and a few stores.

Business Model & Revenue Streams 

• Quick Commerce: A large part of sales comes from fast delivery apps like Blinkit, Zepto and Swiggy Instamart. These help people try products quickly and reorder easily.
• Cloud Kitchens: Runs a network of cloud kitchens in big Indian cities, sending out fresh, healthy meals. Some are owned, some run by franchise partners.
• Packaged Product Sales: Most of the money comes from selling flour, snacks, cookies and similar items through D2C, quick delivery apps, retail shops and partners.
• Cloud Kitchen Sales: Also earns by delivering cooked meals from its cloud kitchens, both owned and franchised.
• Quick Commerce Revenues: Around 65% or more of the business comes through fast delivery apps.