Oshea Herbals

Oshea Herbals is a leading Indian herbal beauty and personal care brand. The company operates under OJB Herbals Pvt. Ltd. and has established itself as a pioneer in the natural and Ayurvedic personal care industry. Oshea Herbals leverages extensive Ayurvedic knowledge blended with modern cosmetology to develop a comprehensive portfolio of cruelty-free, eco-friendly, and dermatologically tested products. Its offerings span skincare, haircare, suncare, body care, color cosmetics, and advanced care solutions, with over 350 SKUs available across more than 25,000 retail outlets in India and growing international presence in Asia and Africa.

Core product and services 

Oshea Herbals offers a wide range of herbal and Ayurvedic personal care products, including face washes, creams, serums, sunscreens, shampoos, conditioners, hair oils, body lotions, and color cosmetics like kajal and nail polish. All products are cruelty-free, eco-friendly, and dermatologically tested, blending traditional Ayurvedic ingredients with modern science to provide safe and effective skincare, haircare, and beauty solutions for diverse customer needs.

Business Model & Revenue Streams

Oshea Herbals operates on a multi-channel business model, generating revenue primarily through direct product sales in both B2C and B2B segments.

• Direct Retail Sales: The majority of revenue comes from sales of herbal beauty and personal care products through a vast offline network of over 25,000 retail outlets, exclusive kiosks, and modern trade channels.

• E-commerce: Products are available on the company’s website and leading online marketplaces, expanding reach to digital-first consumers.

• International Exports: Oshea Herbals exports to several countries in Asia and Africa, tapping into the growing global demand for Ayurvedic and herbal personal care products.

• Private Label & Institutional Sales: The company also engages in private label manufacturing and supplies to wellness centers, salons, and spas, further diversifying its revenue streams.

Customer Segmentation

• B2C: End consumers seeking natural, Ayurvedic, and cruelty-free beauty and personal care solutions.

• B2B: Retailers, distributors, salons, spas, and wellness centers.

Growth Strategy

• Market Expansion: Increasing retail footprint and opening new kiosks in high-traffic locations.

• Product Diversification: Expanding the product portfolio to cater to a broader range of beauty and wellness needs.

• Capital Infusion: Leveraging recent private equity funding to enhance production capacity, marketing, and distribution.

• Digital Transformation: Strengthening e-commerce and digital marketing to capture online demand and support omnichannel growth.