OTU India

OTU India operates as a technology-driven HR platform focused on organizing unorganized HR processes, particularly for blue-collar workers in sectors like services, logistics, hospitality, and retail.

Core Products and Services

• Blue-Collar Job Search Engine: A specialized recruitment platform connecting blue-collar and entry-level workforce (drivers, delivery partners, telecallers, technicians, etc.) with employers. It features a database of physically verified candidates to ensure reliability.

• OTU HRPlus (HRMS Software): A cloud-based Human Resource Management System designed to digitize workforce management. Key features include geo-tagged attendance tracking, leave management, payroll processing, expense management, and employee performance monitoring.

• Applicant Tracking System (ATS) & CRM: A recruiter-centric tool that streamlines the hiring process by managing candidate pipelines, scheduling interviews, and organizing applicant data, functioning as a Customer Relationship Management (CRM) tool for recruitment agencies and HR departments.

• Video Profiling & Verification: Offers video resume capabilities for candidates to showcase soft skills and conducts physical verification of job seekers to increase trust and hiring success rates.

• Skill Development Platform: Provides training and skill upgradation resources to help blue-collar workers improve their employability and career prospects.

Business Model and Revenue Streams

• Two-Sided Marketplace & Subscription Model: The company operates a marketplace model that is free for job seekers while monetizing the employer side. It generates revenue through SaaS subscriptions for its HR tech products (OTU HRPlus and ATS), charging companies recurring fees for access to these workforce management tools.

• Premium Recruitment Services: Generates income by offering premium hiring plans to employers, which include access to the verified candidate database, personalized recruitment support, and featured job listings to close vacancies faster.

• Freemium to Premium Conversion: Employs a freemium strategy where basic posting or access might be free or low-cost, driving users to upgrade to paid tiers for advanced features like unlimited database access, bulk hiring tools, and enhanced visibility.