OYO

OYO is a global hospitality technology platform. OYO operates in the hospitality industry, offering standardized, affordable and tech-enabled accommodations across hotels, homes and living spaces. From its origins as a platform for booking budget hotels, OYO has evolved into one of the world’s largest hotel chains, with a presence in over 35 countries, more than 157,000 storefronts and millions of guests served annually.

Core Products & Services

• OYO Rooms: Standardized budget hotel rooms with amenities like Wi-Fi, breakfast, branded toiletries and 24/7 support.

• OYO Townhouse: Midscale hotels designed for millennial and business travelers.

• OYO Home: Fully managed private homes and apartments for short- and long-term stays.

• OYO Vacation Homes: Vacation rental management with global brands like Belvilla and DanCenter.

• OYO LIFE: Long-term rental solutions for students and young professionals.

• OYO Workspaces: Flexible co-working and office spaces.

• OYO Wizard: Loyalty program with exclusive discounts and benefits.

• OYO OS & Co-OYO: Proprietary tech for property owners to manage operations, pricing and guest experience.

Business Model & Revenue Streams

• Revenue Share from Partners: OYO charges hotel and property owners a commission of 20–35% of the Gross Booking Value (GBV) in exchange for technology, branding, demand generation and operational support. This is the primary revenue stream.

• Subscription & Listing Fees: Fixed subscription fees for property owners to list their hotels/homes on the OYO platform, providing flexibility and access to OYO’s technology and distribution network.

• Direct-to-Customer Bookings: 90% of bookings in India come through OYO’s own app and website, allowing for higher margins and direct customer engagement.

• Membership & Loyalty Programs: OYO Wizard, a paid loyalty program, offers exclusive deals and cashback for a fee, driving recurring revenue and customer retention.

• Advertising & Partnerships: Revenue from advertising placements on the OYO app/website and strategic partnerships with brands in travel, payments and telecom.

• Franchise & Leasing: In select cases, OYO also franchises or leases properties, earning a share of profits or fixed fees.

• Corporate & B2B Accounts: Significant revenue from corporate clients, MSMEs and travel agents, with over 15,000 corporate accounts and 10,000+ travel agents providing recurring business.

Customer Segmentation

• B2C: Budget-conscious travelers, millennials, business travelers, families and long-stay guests.

• B2B: Corporates, MSMEs, travel agents and event organizers.

• Property Owners: Small hotel owners, homeowners and real estate entrepreneurs seeking higher occupancy and tech-enabled management.

Growth Strategy

• Geographic Expansion: Focus on profitable markets in India, Europe, Southeast Asia and the US, while optimizing operations in existing geographies.

• Service Diversification: Expanding into vacation rentals, co-working, long-term stays and luxury segments.

• Technology Investment: Continued investment in AI, machine learning and data analytics to personalize offerings and optimize operations.

• Strategic Partnerships & Acquisitions: Collaborating with travel, payment and real estate partners; acquiring brands to enter new markets and categories.

• Sustainability Initiatives: Implementing eco-friendly practices to attract environmentally conscious travelers.