Pescafresh

Pescafresh is a pioneering direct-to-consumer (D2C) fresh seafood and meat delivery platform that operates on the core principle of delivering premium-quality, 100% fresh products directly from source to customers' doorsteps. The company pioneered the organized fresh seafood and meat retail space in India, transforming an unstructured market through vertical integration and technology-enabled home delivery.

Core Products & Services

• Seafood Portfolio: Freshwater fish (catla, rohu, mrigal), seawater fish (surmai, pomfrets, corvina, mackerel), exotic international seafood (Scottish salmon, Norwegian pink salmon), and shellfish (lobsters, mud crabs, prawns, shrimp)

• Protein Products: No Antibiotics Ever (NAE) Chicken with 15+ specialized cuts, free-range NAE eggs, and tender red mutton (ethically sourced goat meat in various cuts)

• Value-Added Products: Ready-to-Eat (RTE) range (SASH22 brand) featuring meat-based spreads and Ready-to-Cook (RTC) products including pre-marinated items, momos, tikkas, sausages, and prepared dishes

• Digital Services: PescaLive (world's first live commerce platform for real-time visual selection of fresh seafood and meats) and DIY recipe content with cooking guidance

Business Model & Revenue Streams

Business Model – Farm-to-Fork Vertical Integration

• Owns and controls entire supply chain from procurement to last-mile delivery with temperature-controlled cold chain management

• Maintains FSSAI-compliant processing facilities with multi-stage quality inspection protocols

• Direct-to-Consumer (D2C) Sales: Primary revenue through website and mobile app with same-day or next-day delivery

• Subscription/Membership Plans: Flexible models offering free delivery, discounted pricing, and priority inventory access

• B2B Distribution: Supply to e-commerce platforms (Amazon, Swiggy, Blinkit), QSR chains, restaurants, hotels, and specialty retail through dark stores

• HoReCa & Institutional Supply: Supply agreements with hospitality establishments and corporate entities

• Product Diversification Revenue: Premium-margin value-added and ready-to-cook products

• Live Commerce Monetization: Transaction fees and margins from PescaLive platform