phab

phab is a fast-growing, nutrition-focused snacking brand, phab operates primarily in the Indian market, targeting urban consumers who seek convenient, healthy, and indulgent snack options. 

Core product portfolio

• High-protein bars

• Ready-to-drink protein shakes

• Protein powders

• Innovative snacks like Protein Bombs, which are bite-sized, nutrient-dense treats.

The company stands out for its science-backed, nutritionist-led approach, with products developed through collaboration between nutritionists, chefs, and food scientists. phab’s offerings are designed to address the widespread issue of protein deficiency in India, providing functional foods that are both enjoyable and genuinely good for you.

Unique Value Proposition

• Combines indulgence and real nutrition, challenging the notion that healthy snacks are bland or restrictive.

• Focuses on high-protein, flavor-rich products tailored to the Indian palate.

• Vibrant branding and a cheeky, informative tone help phab stand out in an increasingly crowded health food market.

Business Model & Revenue Streams

phab operates a direct-to-consumer (D2C) model, selling its products through multiple channels:

• Digital platforms (own website and e-commerce marketplaces)

• Quick commerce (instant delivery services)

• General trade and modern retail outlets.

Its primary revenue sources are:

• Direct sales of protein bars, shakes, powders, and snacks to consumers via online and offline channels.

• Expansion into new product categories to capture a broader share of the health-focused food and beverage market.

Customer Segmentation

• Primarily B2C, targeting urban, health-aware individuals and families seeking convenient nutrition.

• Collaborations with schools and organizations to reach marginalized groups with limited access to quality protein.

Growth Strategy

• Aggressive market expansion through pan-India presence in both digital and offline retail.

• Continuous product innovation, leveraging scientific research and consumer insights.

• Strategic partnerships and investor backing to scale operations and enter new categories.

• Investment in production capabilities and team expansion to support rapid growth.

Conclusion

phab is poised for significant growth, leveraging strong industry expertise, a differentiated product philosophy, and a scalable business model to capture the rising demand for healthy, convenient, and enjoyable snacks in India. Investors, researchers, and industry professionals should watch phab as a key player driving the next wave of functional food innovation in the region.