Pluckk

Pluckk is a wellness-driven, fresh produce brand that's changing the way people think about food in India. It operates within the massive $300 billion fresh food and wellness industry, a space that’s long overdue for more transparency and trustRather than just putting fruits and veggies in a bag, Pluckk is working toward  making healthy eating less complicated and more trustworthy. They mix the parts of modern life (convenience, easy apps, no-fuss ordering) with values that go way back, like clean farming and honest sourcing. Its unique value proposition is that its partners directly with farmers under a custom-designed “win-win program” that encourages sustainable, residue-free farming practices. On the consumer side, this means you’re not only getting chemical-free fruits and vegetables, but also full traceability

Core Products and Services

• Farm-Fresh Fruits and Veggies: The heart of Pluckk is their produce—fruits and vegetables that are clear of chemicals and always picked with taste and goodness in mind. Whether it’s your everyday potatoes, fancy salad leaves, or even those tiny, pretty microgreens, you can count on careful growing, fair farming, and great flavor.
• Wellness-Focused Curated Boxes: Everyone’s body needs something different. With Pluckk, you don’t have to guess what to buy for your health goals. There are boxes built for stronger immunity, options for a gut reset, and other ready-curated kits. You skip the confusion—Pluckk picks the right items, you just enjoy the results.
• Easy Ordering on App and WhatsApp: Ordering boring groceries isn’t anyone’s favorite chore. Pluckk gets that, so they made it easy—you select what you want on their app, or just drop them a WhatsApp message. Setting up regular deliveries takes minutes, so you’re less likely to put off healthy choices.
• A Supply Chain : A big part of what makes Pluckk different actually happens behind the scenes. They work directly with farmers (no shady middlemen), push for good farming practices, and always pay fairly. Every fruit or veggie can be traced back to where it all started—something customers can feel good about.

Business Model and Revenue Streams

• Direct-to-Consumer Online: The main way Pluckk makes money is pretty simple: you order from their website or app, and they deliver. No need for you to stand in line, and it gives Pluckk control over the whole experience, from the farm to your kitchen.
• On Big Marketplaces: You’re not always going to remember every brand name, but you probably use Amazon, BigBasket, or Blinkit. Pluckk takes advantage of this, selling through these bigger platforms so they can reach even more shoppers without setting up their own stores everywhere.
• Subscriptions for Regulars: If you like routine, Pluckk makes regular orders super easy with weekly or bi-weekly plans. It means less faffing about and more consistency for you, and for them, it’s a steady, recurring stream of business.
• B2B and White-Label Deals: Pluckk doesn’t just sell to households. They also send bulk orders to small grocers, cafes, and wellness stores—and sometimes, those places will rebrand Pluckk produce under their own name. Handy for businesses, and a smart way for Pluckk to grow.
• Ready-to-Use Product Expansion: In the future, expect to see even more from Pluckk. They’re moving into things like pre-chopped veggies, salad mixes even full meal kits. These new products are for busy people who want to eat well but don’t have loads of time to chop, prep, or fuss.