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Founded
2018
Headquarters
Chennai (India)
Status
Series B
Company Details
Plush is a women’s wellness brand disrupting the personal care industry with clean, sustainable products tailored for menstrual care, intimate wellness, hair removal and skincare. Operating in the $1.3 billion Indian feminine hygiene market, the company targets urban, health-conscious women through direct-to-consumer (D2C) and omnichannel strategies.
Core Products and Services
Period Care Solutions: Plush’s flagship rash-free sanitary pads (100% cotton, ultra-thin variants) account for ~50% of revenue. The brand’s patented adhesive technology prevents skin irritation, addressing a pain point for 68% of Indian women (internal surveys).
Intimate Wellness: pHlic Water-Based Gels (strawberry and ginseng variants) dominate the premium intimate care segment, with 35% repeat purchase rates.
Hair Removal: Aloe Vera-infused Shaving Gels and hypoallergenic razors cater to sensitive skin, capturing 12% market share in India’s ₹1,200 crore women’s hair removal category.
Skincare: Bamboo-based Feminine Wipes and pH-balanced cleansers round out a portfolio designed for on-the-go convenience.
Key Milestones
2023: 2.8X revenue growth to INR 15.72 crore (FY23)
2024: Expanded offline presence to 500+ stores across metros
2025: Raised INR 40 crore (Series B) at a ₹281 crore valuation
2025: Launched in 200+ Modern Trade outlets (including Reliance Retail)
Business Model & Revenue Streams
D2C (60%): Sales via plushforher.com and marketplaces (BigBasket, Amazon)
Offline Retail (35%): 500+ stores across Bengaluru, Mumbai, Delhi
B2B (5%): Bulk supplies to corporate wellness programs
Customer Segmentation
B2C (95%): Urban women aged 18–45, avg. basket size ₹1,200
B2B (5%): HR partnerships for menstrual health programs
Top Clients & Partnerships
1. Strategic Investors
Rahul Garg (Lead, Series B): Ex-PremjiInvest, driving offline expansion
Blume Founders Fund: Backed tech integration for supply chain optimization
Patni Family Office: Facilitated entry into premium retail chains
2. Key Partnerships
BigBasket: Primary online marketplace, contributing 22% of D2C revenue
Reliance Smart Stores: Nationwide shelf space in 200+ outlets
Celebrity Advocates: Sonam Kapoor, Gul Panag (amplifying brand credibility)
Future Outlook & Strategic Priorities
Market Expansion: Targeting Tier 2/3 cities via distributed fulfillment centers
Product Innovation: Menopause care line (piloting Q4 2025)
M&A Pipeline: Evaluating acquisitions in Ayurvedic personal care
Regulatory Scrutiny: Potential crackdown on “natural” product claims
Input Cost Volatility: Bamboo pulp prices up 17% YoY (Q1 2025)
Key Metrics
Total Equity Funding
$8.13 Million
No. of Funding Rounds
5
Latest Funding Round
$4.7 Million, Series B
as of June 5, 2025
Post Money Valuation
$33 Million
as of June 5, 2025
Funding Multiple
4.05
as of June 5, 2025
Investors
Leposhe Trading Enterprises
and 2 moreEmployee Count
58
Similar Companies
The Moms Co
Exit Details
N/A
All Funding Rounds
| Date | Round Name | Amount | Valuation | Revenue | Revenue Multiple | Investors |
|---|---|---|---|---|---|---|
| June 5, 2025 | Series B | $4.7 Million | $33 Million | - | - | Blume Ventures, OTP Ventures, Patni Family Office |
| February 28, 2024 | Series A | $1.2 Million | $10.2 Million | $3.4Million | - | BoldCap, Patni Financial Advisors, Blume Ventures, Singularity AMC, Killi Ventures, Careermet Technologies, Ritone Vincom |
| March 30, 2022 | Series A | $1.2 Million | $5.5Million | - | - | Leposhe Trading Enterprises |
| May 21, 2021 | Series A | $377 K | $4.1 Million | $319 K | - | Leposhe Trading Enterprise |
| March 7, 2019 | Seed | $711 K | $2.9 Million | - | - | Patel Wealth |