Poshn

Poshn is a agri-fintech company revolutionizing the wholesale food and agri-commodity supply chain in India. Poshn operates at the intersection of agritech and fintech, providing a full-stack supply chain solution for food MSMEs, institutions, and commodity traders. The company’s mission is to boost growth for food businesses by simplifying and digitizing the fragmented processed commodity market, ensuring trust, transparency, and efficiency in every transaction.

Core Products and Services

• Online Marketplace: A digital platform connecting buyers and sellers of processed agri-commodities, enabling efficient price discovery, reliable delivery, and seamless transactions.

• Supply Chain Management: End-to-end logistics support, from procurement to delivery, ensuring timely order fulfillment and reduced procurement timelines.

• Financing Solutions: Working capital and flexible payment options for suppliers and buyers, addressing cash flow challenges in the agri-supply chain.

• Digital Bookkeeping & Analytics: Tools for tracking deliveries, maintaining records, and accessing analytical insights for better business decisions.

Business Model & Revenue Streams

• Marketplace Commissions: Charges a commission on each successful transaction between buyers and sellers on its platform.

• Service Fees: Earns fees for value-added services such as logistics management, quality assurance, and digital bookkeeping.

• Financing Income: Generates revenue from providing working capital and flexible payment solutions, potentially including interest or service charges.

• Data & Analytics Services: May monetize insights and analytics tools offered to larger clients for supply chain optimization.

Customer Segmentation

• B2B Focus: Targets food MSMEs, institutional buyers, wholesalers, and commodity traders across India.

• Supplier Network: Empowers producers, mandis, and wholesalers to expand their reach and visibility through digital channels.

Growth Strategy

• Market Expansion: Rapidly scaling operations across more Indian states and exploring new commodity categories.

• Product Innovation: Investing in AI-driven procurement, logistics, and financial solutions to further streamline the agri-supply chain.

• Strategic Partnerships: Collaborating with financial institutions and logistics providers to enhance service offerings and working capital access.

• Operational Efficiency: Leveraging technology to reduce procurement timelines, improve delivery reliability, and increase trust in the agri-trade ecosystem.

Conclusion

Poshn is redefining India’s wholesale agri-commodity market through a digital-first, full-stack supply chain platform. By uniting buyers and suppliers, streamlining procurement, and providing integrated financing, Poshn delivers efficiency, trust, and growth opportunities for food MSMEs and institutions nationwide-making it a standout innovator in the agri-fintech sector.