Proactive For Her

Proactive For Her is a leading Indian healthtech company dedicated to delivering judgment-free, personalized and confidential healthcare for women. Proactive For Her addresses the unique health needs of Indian women across all life stages—ranging from puberty to menopause and beyond. The company’s mission is to revolutionize women’s healthcare by offering holistic, empathetic and accessible services both online and offline.Operating in the digital health and wellness sector, Proactive For Her primarily serves women in urban India, with a growing footprint through its omnichannel strategy. 

Core Products and Services

• Consultations: In-person and virtual appointments covering menstrual, sexual, reproductive and mental health, as well as cancer prevention and fertility.

• Lab Tests, Scans & Procedures: State-of-the-art diagnostics, preventive screenings and specialized procedures, available in-clinic or at home.

• Vaccinations: HPV and other essential vaccines for women’s health.

• Specialized Programs: Unique offerings such as vaginismus healing and pelvic floor physiotherapy.

• Education & Support: Health education, webinars and workshops for individuals and corporate partners.

Unique Value Proposition

• Radical Empathy: Trauma-informed, body-positive, sex-positive and queer-affirmative care delivered by a highly trained, all-women clinical team.

• Confidentiality & Comfort: Safe, judgment-free spaces—both digital and physical—where women’s concerns are heard and addressed with compassion.

• Comprehensive & Preventive: Full-stack healthcare, from routine check-ups and screenings to complex hormonal and reproductive health issues.

• Culturally Responsive: Care protocols tailored to the cultural and societal context of Indian women.

Business Model & Revenue Streams

Proactive For Her operates an omnichannel, direct-to-consumer (D2C) and B2B2C business model, generating revenue through:

• Consultation Fees: Charges for in-person and virtual doctor consultations, including specialty and follow-up appointments.

• Diagnostics & Procedures: Revenue from lab tests, scans, preventive screenings, and in-clinic procedures.

• Vaccinations: Fees for essential vaccines, notably HPV vaccination.

• Subscription & Wellness Packages: Bundled services and ongoing care plans for chronic conditions or preventive health.

• Specialized Programs: Unique paid programs such as vaginismus healing and pelvic health therapy.

• Corporate Partnerships: Collaborations with companies to provide women’s health services as part of employee wellness programs.

• Health Education: Monetization of webinars, workshops, and digital health content for individuals and organizations.

Customer Segmentation

• B2C: Women across all life stages seeking confidential, expert-led healthcare.

• B2B2C: Corporates, HR teams and insurance providers integrating women’s health into employee benefits.

Growth Strategy

• Clinic Expansion: Rapidly scaling physical presence in Bangalore, with plans for 120 clinics in five years.

• Digital Product Innovation: Enhancing telehealth offerings and expanding at-home services.

• Partnerships: Building alliances with corporates, insurers and community organizations.

• Brand Leadership: Positioning as India’s most trusted, empathetic and progressive women’s healthcare provider.