Propelld

Propelld is a leading fintech company in India specializing in education financing. Propelld has rapidly become a key player in making quality education accessible by offering flexible, technology-driven loan solutions for students and learners across the country. The company partners with over 5,600 educational institutions and operates in more than 3,000 cities, serving students from Tier 1 to Tier 3 locations.

Core Products and Services 

• Education Loans: Collateral-free, flexible loans for students covering degrees, coaching and upskilling programs.

• Digital Loan Platform: Fast, paperless application, approval and disbursal process.

• B2B Disbursement: Loans are sent directly to educational institutions to ensure funds are used for education.

• Financial Advisory: Personalized guidance to help students and families make informed financial decisions.

• Premium Products: EduCard (credit line for education expenses) and loan refinancing options.

• Institution Partnerships: Financing solutions for schools and colleges to support student enrollment.

Business Model & Revenue Streams

Propelld’s business model is built around providing education loans through a fully digital, user-friendly platform. The company generates revenue through several primary channels:

• Interest Income: Propelld earns interest on the education loans it disburses, which is a major source of revenue. These rates are competitive and tailored to the borrower’s financial profile.

• Origination and Service Fees: The company charges origination fees and service fees for processing loan applications and offering personalized financial guidance. These fees help cover operational costs and support the platform’s sustainability.

• Partnership and Referral Commissions: Propelld partners with educational institutions and financial lenders. It earns commissions for referring students to these partners and for successful loan disbursals, often through revenue-sharing agreements.

• Premium Advisory Services: Propelld offers premium financial advisory services to students for a fee, helping them make informed decisions about their education and loan management.

Customer Segmentation

• B2C: Directly provides loans to students and their families for a variety of educational needs.

• B2B: Works closely with educational institutions, disbursing loans directly to them and ensuring funds are used for the intended educational purpose. This model helps reduce risk, streamline operations and build trust with partner institutes and lenders.

Growth Strategy

• Market Expansion: Broadening its reach to more cities and institutions, including Tier 2 and Tier 3 locations, to ensure inclusive access to education financing.

• Product Diversification: Introducing new financial products like personal loans for education, EduCard and refinancing options to meet diverse customer needs.

• Technology Innovation: Investing in AI, automation and modular platform design to enhance user experience, improve credit assessment, and maintain operational efficiency.

• Strategic Partnerships: Collaborating with educational institutions, lenders and other stakeholders to expand its ecosystem and offer more value-added services.