Pureplay Skin Sciences

Pureplay Skin Sciences is a values-driven beauty and grooming company recognized for its rapid growth and innovation in India’s personal care sector. The company operates leading brands such as Plum, a 100% vegan beauty line, and Phy, a specialist grooming range for men, both formulated with plant-derived actives and a commitment to clean, effective and safe care. Its products are free from animal ingredients, parabens, phthalates, SLS and other harmful chemicals and the company is PETA-approved as cruelty-free.

Core Products and Services

• Skincare, haircare, and grooming essentials under Plum and Phy brands.

• Hero products include Green Tea Renewed Clarity Night Gel and toxin-free vegan formulations.

• Products sold via D2C, major e-commerce platforms and offline retail outlets.

Business Model & Revenue Streams

• Revenue primarily from online sales (65–70%) via Amazon, Flipkart, Nykaa; remainder from offline retail.

• Operates 36 exclusive stores and 10,000+ unassisted retail points across 300+ cities.

• Customer base predominantly B2C, with strong tier-II and tier-III city penetration.

Top Clients & Partnerships

• Broad consumer base with diversified sales channels minimizing client concentration risk.

• Strategic partnerships with leading online marketplaces and retail expansion initiatives.

Future Outlook & Strategic Priorities

• Growth driven by premiumization, new product launches and omnichannel expansion.

• Targets ₹400 crore annual revenue run rate in FY25, aiming for ₹100 crore quarterly run rate.

• Focus on profitability through marketing optimization and category investments.

• Risks include regulatory changes and competitive pressures from domestic and global brands.