Purple Tutor

Purple Tutor is a Mumbai-based edtech startup specializes in live, AI-driven online coding and math classes for children aged 6–16, combining personalized learning with a structured curriculum aligned with global standards like Code.org and CSTA (Computer Science Teachers Association).  Its capital-efficient hybrid model and strategic focus on AI-driven scalability position it for sustainable growth in the $10B+ global kids’ coding market. For investors, Purple Tutor represents a differentiated play on STEM education’s digitization, with a clear path to profitability through geographic and product expansion.

Core Products & Services

• Coding Courses: Python, JavaScript, AI/ML, game development (Unity, Roblox) and app design.

• Math Programs: Advanced mathematics tailored for competitive exams and conceptual mastery.

• Hybrid Learning Model: Combines live 1:1 and small-group classes (1:4 ratio) with AI-driven practice modules.

• Certifications: Recognized credentials in partnership with Code.org and global tech communities.

Unique Value Proposition

• Personalized Learning: Adaptive AI tailors lessons to individual student progress.

• Small Batch Sizes: 1:4 teacher-student ratio vs. industry-standard 1:6–1:10.

• Global Curriculum: Courses mapped to Code.org, CSTA, and NGSS (Next Generation Science Standards).

• Affordability: 30–40% lower pricing than competitors like WhiteHat Jr.

Business Model & Revenue Streams

• Course Subscriptions (80% of revenue): Monthly Plans: ₹2,499–₹4,999 for 8–12 live sessions. Annual Packages: ₹24,000–₹48,000 (20% discount vs. monthly).

• Enterprise Partnerships (15%): B2B Licensing: White-label solutions for schools (₹500–₹1,000 per student annually).

• Certifications & Competitions (5%): Charges ₹1,000–₹2,500 for premium certifications and hackathon participation.

Customer Segmentation

• B2C: Urban parents (70% from metros/Tier 1 cities) seeking structured STEM education.

• B2B: 500+ partner schools and edtech platforms in India and the Gulf.

Growth Strategy

• Product Expansion: Adding robotics, IoT and advanced math modules.

• Geographic Reach: Targeting the US NRI market and Middle East via localized curricula.

• Tech Innovation: AI-driven “Smart Practice” tools and gamified learning.

• Acquisitions: Evaluating niche coding platforms to expand content libraries.