Rebel Foods

Rebel Foods is a trailblazer in the foodtech world. Operating in the fast-evolving cloud kitchen and online food delivery sector, it serves a digital-first audience who want great food fast without stepping into a restaurant. We’re talking about a market that’s already massive and only growing bigger—the global cloud kitchen industry is set to cross $365 billion. Rebel Foods caters to diverse customer segments- millennials, working professionals, families and Third-Party Restaurants (B2B). Its unique value proposition lies in combining a multi-brand strategy with an incredibly efficient delivery model—built on data, automation and quality control.

Core Products and Services

• Multi-Brand Cloud Kitchens: No need for separate restaurants in every nook of the city. Rebel puts several well-known brands like Faasos, Behrouz Biryani, Oven Story Pizza and Lunchbox in the same kitchen. It’s like a food court, but hidden behind one door.

• Kitchen-as-a-Service (KaaS): Rebel’s “Kitchen-as-a-Service” lets small food startups use their kitchens and delivery systems. For young brands, this means more people can try their food, without huge investments.

• Technology-First Operations: From keeping an eye on ingredients to checking delivery timing, Rebel relies on smart technology to keep everything humming along. That’s why your order arrives right—whether you’re hungry in Mumbai or Dubai.

• Food R&D and Innovation: Trends come and go, but taste matters. Rebel’s chefs and food experts are always testing out new recipes—think healthier dishes, new combos, and meals that won’t fall apart on the ride to your house. 

• Delivery, Their Way: Sure, the big delivery apps help out. But a lot of the time, Rebel’s own team brings your food. This way, they keep your order hot, packed well, and if there’s a problem—they hear about it directly.

Business Model and Revenue Streams

• Direct Food Sales (D2C): Rebel’s primary revenue engine is direct-to-consumer food delivery. By running multiple brands from a single kitchen, they maximise each kitchen’s output and keep delivery zones tight and profitable.

• Brand Licensing and KaaS: Through their Rebel Launcher Program, the company allows other brands to scale using their platform—earning revenue via licensing fees and performance-based profit sharing. 

• Franchise and International Expansion: Rebel’s ambitions go far beyond India.These bring in recurring revenue through upfront franchise fees and ongoing royalties.

• Retail Products and Private Labels: The company has also dipped into packaged foods. Some of Rebel’s popular creations are available as ready-to-eat items in supermarkets and online stores opening up a new consumer base and boosting margins.

• Strategic Collaborations and Investments: Rebel Foods has received funding from major names like Goldman Sachs, Sequoia Capital and Coatue and has formed key partnerships, such as one with the Adani Group.