rehook.ai

Rehook.ai is a company specializing in no-code user-promotion management platforms for businesses. Rehook.ai has rapidly become a key player in the promotions automation space, empowering brands to efficiently run, track, and optimize referral, loyalty, discount, and gamification campaigns. The company’s headquarters is located in HSR Layout, Bangalore, India, and it serves a global clientele, with a strong presence in India and growing traction internationally.

Core Products & Services

• Promotions Automation Platform: Rehook.ai enables businesses to launch and manage referral programs, loyalty rewards, coupons, discounts, and gamified campaigns—all without any coding requirements.

• Personalization & Targeting: The platform allows for highly targeted campaigns based on user attributes such as location, age, and behavior, ensuring the right users receive the right rewards.

• Real-Time Analytics: Deep analytics and real-time tracking help businesses optimize campaign performance and spend, driving higher conversions and improved margins.

• Integration & Scalability: Rehook.ai integrates seamlessly with existing business workflows, making it easy for companies to scale their promotional efforts without heavy development resources.

Unique Value Proposition

Rehook.ai stands out by offering a comprehensive, no-code solution for user promotions that dramatically reduces the time and technical expertise required to launch sophisticated campaigns. Its platform empowers growth teams to experiment, iterate, and personalize at scale, saving months of development time and unlocking new growth levers for businesses. This agility and flexibility have made Rehook an indispensable asset for leading brands aiming to maximize user engagement, retention, and lifetime value.

Achievements & Milestones

• Y Combinator Backing: Selected for Y Combinator’s W22 batch, providing global visibility and access to a top-tier startup network.

• Acquisition by CleverTap (2025): In April 2025, Rehook was acquired by CleverTap, a global customer engagement and retention platform, to strengthen CleverTap’s AI-driven promotions and customer retention capabilities.

• Client Impact: Helped businesses reduce campaign launch times by up to 6–7 months and achieve measurable improvements in user acquisition, engagement, and retention.

• Industry Recognition: Recognized for its robust customization, real-time analytics, and ability to drive impactful promotional strategies for high-growth brands.

Business Model & Revenue Streams

Rehook operates a SaaS (Software-as-a-Service) and B2B (Business-to-Business) model, monetizing its platform through:

• Subscription Fees: Businesses pay recurring fees to access Rehook’s promotions automation platform, with pricing tiers based on usage, features, and scale.

• Usage-Based Fees: Additional charges may apply for high-volume campaigns, advanced analytics, or premium integrations.

• Custom Solutions & Support: Revenue from tailored campaign setups, strategic consulting, and dedicated support for enterprise clients.

Customer Segmentation

• B2B Focus: Target customers include digital-first businesses, e-commerce brands, fintech companies, gaming platforms, and consumer internet startups seeking to drive user engagement and retention through promotions.

• Enterprise & Growth-Stage Companies: Rehook is especially valuable for businesses with frequent promotional needs and a focus on data-driven growth.

Growth Strategy

• Market Expansion: Leveraged Y Combinator’s network and CleverTap’s global reach post-acquisition to expand into new markets and industry verticals.

• Product Innovation: Continuous enhancement of AI-driven personalization, real-time analytics, and campaign automation capabilities.

• Strategic Partnerships: Integration with major customer engagement and CRM platforms to offer a unified solution for lifecycle marketing.

• Cross-Selling & Upselling: Post-acquisition, Rehook’s technology is cross-sold to CleverTap’s 2,000+ enterprise clients, unlocking new revenue streams and upsell opportunities.

Conclusion

Rehook.ai has established itself as a leader in promotions automation, enabling businesses to launch, track, and optimize user engagement campaigns with unprecedented speed and precision. Its SaaS-driven, B2B-focused business model, combined with a strong emphasis on innovation and customer success, has attracted top-tier investors and led to its strategic acquisition by CleverTap in 2025. As part of CleverTap’s unified customer engagement suite, Rehook’s technology is poised to shape the future of AI-driven, personalized marketing and retention for brands worldwide.