RforRabbit

R for Rabbit has become a trusted name among Indian parents looking for baby products that combine quality, safety, and a bit of fun. The heart of the brand is simple—making everyday parenting more comfortable and joyful, all while keeping the needs of both babies and their caregivers front and center.

Core Products & Services

• Strollers & Prams: Super easy to push, comfy enough for naps and folds up in seconds. Perfect for quick errands or that long walk in the park.
• Car Seats: Solid and secure — they click right in and your baby stays snug and safe on every drive.
• Tricycles, Walkers, & Ride‑Ons: Fun toys that help kids take first steps or pedal around. Built tough but gentle, great for learning and play.
• High Chairs: These sit kids up at the table and grow with them. Easy to wipe clean — a parent’s lifesaver at mealtime.
• Feeding Bottles & Sippers: Simple bottles and sippers that are easy for small hands to hold and nice on the mouth. BPA‑free, so no worries.
• Baby Diapers & Wipes: Soft diapers that feel gentle and wipes you can trust. No harsh stuff—just what babies need.
• Bathing & Care Essentials: Everything for bath time—tubs, washes, creams. All gentle, all safe, all affordable.

Business Model & Revenue Streams

• Direct Product Sales: They sell basic baby stuff like strollers, car seats, high chairs, ride-ons and diapers. You can buy these online on Amazon and Flipkart or find them in many stores all over India. This way, they reach lots of families easily.
• D2C & Offline Distribution: Mostly, they sell directly to customers through their own website. But they also work with local shops and distributors, so people in smaller towns can get their products too.
• Product Expansion & Premium Segments: They don’t just do gear anymore. They’ve added baby care things like gentle skin wash and soft diapers. These products make good money and attract more customers.
• Private Equity-Driven Growth: They got about ₹40 crore from investors. This money helps them add more products, reach more cities and improve how they handle orders and delivery.
• Brand & Market Positioning: R for Rabbit aims at modern parents who want safe, nice-looking and affordable baby items. They use social media and simple ads to connect with these moms and dads.