Rotoris

Rotoris operates in the luxury and premium watch segment, aiming to build a modern Indian-origin brand that can compete with established global players in terms of engineering quality and design. The company emphasizes mechanical and high-spec analog watches with advanced specifications, including sapphire crystal, automatic and proprietary “Q-matic” movements, and 316L surgical-grade stainless steel cases.

Core Products and Services:

• Premium analog watches with Swiss-level specifications including sapphire crystal, automatic and Q-matic movements, and 316L surgical grade stainless steel

• Five watch collections: Auriqua, Monarch, Astonia, Arvion, and Manifesta, with each watch arriving as a collector's model symbolising progress and ambition

• Direct-to-consumer (D2C) watch brand offering in-house engineering, manufacturing and distribution

• Flagship retail experience store (Rotoris Experience Store) in New Delhi serving as both retail outlet and brand showcase

Business Model and Revenue Streams:

• Direct-to-consumer (D2C) model leveraging online channels for global reach

• Premium watchmaking with focus on in-house engineering and manufacturing capabilities to maintain control over quality and supply chain

• Retail sales through the flagship experience store and planned offline expansion strategy

• Global distribution strategy with international expansion roadmap targeting markets beyond India

• Revenue generation through the sale of premium watches positioned at the luxury segment of the market