Route Mobile

Route Mobile Limited has evolved into a global leader in cloud communications, specializing in Communication Platform as a Service (CPaaS) solutions for enterprises, OTT players, and mobile network operators (MNOs). The company’s journey began with a focus on A2P (Application-to-Person) messaging, but today Route Mobile delivers a comprehensive communication stack—including messaging, voice, email, SMS filtering, analytics, and monetization—across more than 20 countries and 900+ operator networks. 

Core Products and Services

• Messaging Services: A2P and P2A SMS, 2-way messaging, RCS, OTT messaging (WhatsApp, Viber, Telegram), SMS hubbing, and firewall solutions; supports over 230 direct operator connections and multilingual, real-time delivery.

• Voice Solutions: Voice campaigns, virtual numbers, SIP trunking, missed call, click-to-call, phone number masking, outbound dialer, and IVR for customer engagement and lead generation.

• CPaaS Platform: Developer-friendly APIs for integrating SMS, voice, email, chatbots, and identity solutions; supports omni-channel workflows, contact center automation and AI/NLP-powered chatbots.

• Enterprise Solutions: Custom communication stacks, analytics, and monetization tools for large enterprises; includes SMS filtering, traffic analytics, and firewall solutions for MNOs.

• Email and Digital Campaigns: SendClean platform for intelligent, secure and scalable email marketing.

• Business Process Outsourcing (BPO): Customer support, back-office and consultancy services via Call2Connect subsidiary

Business Model & Revenue Streams

• Messaging Services: 68% of FY23 revenue, driven by high-volume A2P/P2A SMS and OTT messaging for enterprise clients.

• Voice Services: 20% of FY23 revenue, from voice campaigns, virtual numbers, and telephony APIs.

• Enterprise Solutions: 12% of FY23 revenue, including analytics, firewall, and monetization tools for MNOs and large enterprises.

Top Clients & Partnerships

1. Key Clients: Vodafone Idea (exclusive A2P monetization partnership), Airtel, Orange, leading global e-commerce platforms, major social media companies, and financial institutionS.

2. Strategic Partnerships

• Proximus Group (parent company, enabling global CPaaS and digital identity expansion).

• Microsoft (five-year partnership for cloud transformation and go-to-market strategies).

• Large telecom operators across GCC, Africa, and Europe, leveraging Route Mobile’s firewall and analytics solutions.

Future Outlook & Strategic Priorities

• Integration with Proximus Global and expansion into North America and Europe, leveraging BICS and TeleSign for digital identity and CPaaS leadership.

• Launch of new AI-powered solutions, generative AI, and blockchain integration for secure, scalable communications.

• Continued penetration in emerging markets (Asia, GCC, Africa) and large enterprise wins in e-commerce, BFSI, and government sectors.

• Margin pressure from telecom operator dependence (75% of revenue) and intense global CPaaS competition (Twilio, Vonage).