Routematic

Routematic is a leading AI-based corporate transport-as-a-service (TaaS) platform that disrupts employee commute solutions across India. Routematic works in the urban mobility, transportation and logistics industry, serving over 300 corporations as customers and over 5 million employee trips taken monthly across 23+ Indian cities.

Products and Services

AI-Powered Employee Commute Management: Planning, routing and scheduling of employee commutes for companies using advanced AI to optimize routes and maximize vehicle usage.

Fleet Management: Centralized management and real-time tracking of vehicles, drivers, and employee safety, including GPS location, panic alarms and checks for compliance.

SuperApp for Employees: Mobile app for employees to book, modify and track rides, manage rosters, interact with drivers and send SOS alerts.

Electric Vehicle (EV) Commute Solutions: Implementation of electric vehicles in fleets as a cost-saving, green alternative for corporate transportation.

24/7 Command Center Support: Real-time support and continuity management for shift rides, event travel and visitor ride arrangements.

Custom Billing Models: Flexible cost and billing options to meet company needs, without long-term contracts required.

Safety & Compliance Tools: Automated compliance, women-only trip monitoring and security staff alerts for ensuring high safety standards.

Business Model & Revenue Streams

Routematic operates primarily on a B2B model, providing managed employee transport services to medium and large enterprises. Its revenue streams are:

Contracted Transport Services: Routematic signs long-term contracts with corporations to offer employee transport, charging service fees per trip, kilometers, or employees covered.

Technology Platform Fees: The company licenses its AI-powered transport management system and analytics software to customers, generating recurring SaaS revenue.

COCO Rides (B2C): Routematic's COCO Rides business offers ride solutions to customer company employees directly, allowing users to reserve and settle payments for rides within the app. This business is anticipated to contribute 15–20% of total revenue in future years.

Value-Added Services: Additional revenues are earned from compliance automation, real-time tracking, safety features (e.g., SOS and safe-drop) and sustainability dashboards for ESG reporting.

Customer Segmentation

B2B: Large businesses, IT parks, IT firms, manufacturing clusters and business parks requiring managed employee transportation.

B2C: Employees of companies using COCO Rides for personal commuting needs within corporate collaborations.

Growth Strategy

Geographic Expansion: Expansion in India's top five cities (Bengaluru, Pune, Hyderabad, Delhi-NCR, Chennai) and internationally to Southeast Asia, Africa and South America.

Command Centres: Establishing city-level Routematic Operations and Command Centres (ROCs) for real-time, demand-responsive fleet management and operational optimization.

EV Transition: Target 30% conversion of fleet to EVs by 2026 and a complete all-electric fleet by 2028–30 to fulfill client sustainability goals.

Product Innovation: Continued investment in AI, big data, and automation to enhance routing, compliance and user experience.

Strategic Partnerships: Collaboration with real estate developers, EV firms and technology partners to enhance service offerings and reach.