Rozana

Rozana is India’s pioneering rural e-commerce platform bridging the digital divide for 1 billion underserved consumers. The company leverages a peer-partner hyperlocal model—where 18,000+ village-based "Saarthis" (90% women) facilitate last-mile delivery—to serve 12,000+ villages. Rozana’s asset-light platform offers 5,000+ SKUs, from FMCG and groceries to electronics and footwear, sourced directly from farmers and brands to eliminate intermediaries. The platform’s social-commerce DNA—empowering women micro-entrepreneurs while slashing last-mile costs by 40%—positions it as a transformative force in India’s $50B rural retail market.

Core Products and Services

• Multi-Category Marketplace: 5,000+ SKUs spanning FMCG, groceries, home essentials, electronics, footwear, beauty, books, and stationery.

• Peer-Partner Network: "Saarthi" micro-entrepreneurs handle customer onboarding, order facilitation, and hyperlocal delivery (serving 30–40 households each).

• Tech Platform: AI-driven demand forecasting and village-level product curation via mobile app/website.

• Direct Sourcing Ecosystem: Connects farmers, mandis, and manufacturers to consumers, bypassing middlemen.

Business Model & Revenue Streams

• Revenue Streams: Commission Fees (100%): 8–12% margin on GMV from product sales.

• FY24 Performance: GMV- ₹270 crore; 70% from UP, 20% Haryana, 10% Karnataka.

• Unit Economics: 40% lower last-mile costs vs. urban e-commerce.

Customer Segmentation

• B2C Focus: 100% rural households; 4 lakh+ active users.

• Saarthi Network: 18,000+ micro-entrepreneurs (primarily women).

Top Clients & Partnerships

• Strategic Investors: Bertelsmann India Investments (Series A lead), Fireside Ventures, 3one4 Capital.

• Operational Allies: xto10x Technologies (Binny Bansal): Warehouse design, last-mile optimization, and category expansion.

• Fireside Ventures: Go-to-market strategy for D2C brands in rural India.

• Supply Chain Partners: Direct ties with 500+ farmers and regional mandis.

Future Outlook & Strategic Priorities

• Geographic Expansion: Target 35,000 villages by 2026; enter Bihar, Rajasthan.

• Product Diversification: Launch agriculture inputs (seeds, tools) and financial services.

• Tech Enhancement: AI/ML for personalized recommendations and inventory optimization.

• Infrastructure Gaps: Intermittent internet and road connectivity in remote villages.