Rupifi

Rupifi is a digital financial platform that provides loans, working capital and payment solutions to small and medium-sized enterprises. It is a digital lending platform that provides working capital and payment solutions to small and medium-sized enterprises (SMEs). The company offers flexible payment methods and automated reconciliation tools to simplify business transactions.

Core Products and Services

• B2B Buy Now Pay Later (BNPL): Offers SMEs flexible credit terms (15/30/45/60 days) directly at the point of purchase on B2B marketplaces, supporting working capital needs and boosting purchasing power.

• B2B Checkout: An embedded, omnichannel payment solution that streamlines invoicing, net terms, and multiple payment modes for business customers, enhancing transaction efficiency.

• Commercial Cards: SME-focused cards providing flexible, short-term credit and expense management, with no cost for brief usage periods.

• Omnichannel Payments: Mobile-first solutions for both digital and offline B2B supply chains, enabling seamless payments and reconciliations.

• Analytics and Reconciliation Tools: Real-time dashboards and automated reconciliation features for transparent financial management.

Business Model & Revenue Streams

• Interest Income: The primary revenue stream comes from interest charged on credit facilities and BNPL loans to SMEs, with average rates ranging from 18–24% in 2024.

• Marketplace and Processing Fees: The company earns commissions and transaction fees (typically 1–3% of loan value) from B2B marketplaces for facilitating credit and payments.

• Lending-as-a-Service (LaaS) Fees: Rupifi licenses its technology to other lenders and platforms, generating setup and transaction-based fees.

• Value-Added Services: Additional revenue from analytics, financial management tools and premium platform features.

Top Clients & Partnerships

• Key Clients: Walmart India, Flipkart Wholesale, Jumbotail, Retailio and Fynd—spanning FMCG, pharma, food, and fashion sectors.

• Financial Partners: Collaborations with Muthoot Finance and other NBFCs to expand credit access, aiming to reach 15 million SMEs in the coming years.

• Technology Integrations: Embedded finance solutions with over 50 B2B marketplaces, powering more than 150,000 businesses nationwide.

• Diversification: No single client dominates revenue, as the platform is integrated across multiple sectors and geographies, significantly mitigating concentration risk. Ongoing expansion into new verticals and partnerships further enhances diversification.

Future Outlook & Strategic Priorities

• Growth Drivers: Expansion of the B2B checkout product, launch of omnichannel mobile-first payment solutions and deeper penetration into offline supply chains (reflecting the ongoing digital transformation of Indian commerce). The company facilitated over $500 million in credit disbursal in 2024 and aims to play a pivotal role in India’s $50 billion B2B payments market by 2025.

• Risks and Headwinds: Rising customer acquisition costs (up 15% in the past year), increased credit risk and SMB defaults (5% rise in Q4 2024) and intense competition in the B2B fintech space. Regulatory changes and dependence on external funding (70% of 2024 funding from outside sources) also present challenges.

• Strategic Targets: Management is focused on achieving break-even in the coming quarter, scaling to serve millions of SMEs, and expanding internationally as the global B2B payments market approaches $20.8 trillion by 2028. Capital allocation is directed toward technology development, risk management and strategic partnerships to sustain innovation and operational excellence.