Rusk Media

Rusk Media is a full-stack, mobile-first digital entertainment company specializing in the creation and distribution of premium serialized social and OTT video IPs across fiction and non-fiction genres. the company is headquartered in New Delhi, India, with additional operations in Mumbai. Rusk Media operates primarily in the entertainment providers industry, focusing on the Gen Z demographic with a strategic emphasis on short-form content and gaming entertainment.

Key Markets:

• Geographic: India, with plans to expand beyond Hindi-speaking markets into regional and international markets.

• Product/Service: Online content creation and distribution, gaming entertainment, and social media platforms.

Unique Value Proposition (UVP): Rusk Media's UVP lies in its ability to create engaging, Gen Z-centric content that resonates with young adults. The company leverages its expertise in short-form content and gaming to deliver interactive experiences beyond conventional entertainment consumption.

Business Model & Revenue Streams

Revenue Streams

• Advertising Partnerships: Rusk Media generates a substantial portion of its revenue, approximately 50-60%, through advertising partnerships with major brands.

• OTT Platform Collaborations: Around 30-35% of revenue comes from collaborations with OTT platforms like Amazon Mini TV and Disney+ Hotstar.

• Content Distribution: The company also earns revenue by distributing its content across owned, managed, and partner networks.

Monetization Strategies

• Targeted Content Creation: Focus on creating content that appeals to the Gen Z demographic, enhancing engagement and attracting brands seeking this audience.

• Gaming Entertainment: Expansion into gaming entertainment through IPs like Playground, which attracts brands looking to engage with young adults.

Customer Segmentation

• B2C (Business-to-Consumer): Rusk Media primarily targets individual consumers, specifically young adults aged below 25, through its content and gaming platforms.

Growth Strategy

• Market Expansion: Plans to expand beyond Hindi-speaking markets into regional and international markets by investing in regional IPs and dubbing content.

• Product Innovation: Continuously innovates by creating new content formats and expanding into gaming and social media platforms.

• Partnerships: Collaborates with brands and OTT platforms to enhance its reach and revenue streams.