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Founded
2017
Headquarters
Mumbai (India)
Status
Series B
Company Details
Scentials is a D2C beauty and wellness brand established in December 2017. It was founded by Mahesh Bhupathi. The company is based in Mumbai, Maharashtra, India.
Business Model
Scentials operates as a D2C (Direct-to-Consumer) beauty and wellness brand, offering celebrity-driven products.
Products and Services
Skincare products under the brand Arias, crafted by Lara Dutta Bhupathi.
Fragrances and deodorants under the brand FRSH, endorsed by Salman Khan.
Active lifestyle clothing, accessories, deodorants and fragrances under the brand Prowl, created by Tiger Shroff.
Co-branded fragrances through Scentials X Marvel.
Brands
Arias: Skincare and fragrances by Lara Dutta Bhupathi.
FRSH: Fragrances endorsed by Salman Khan.
Prowl: Active lifestyle brand by Tiger Shroff, offering clothing, accessories, and fragrance.
One8: Products inspired by Virat Kohli.
Mission and Vision
Scentials aims to offer high-quality products at affordable prices. Arias, a Scentials brand, believes that "True beauty is when you celebrate yourself every single day".
Key Metrics
Total Equity Funding
$11.5Million
No. of Funding Rounds
4
Latest Funding Round
$1.1Million, Series B
as of March 9, 2022
Post Money Valuation
$16.2Million
as of N/A
Funding Multiple
-
as of N/A
Investors
Unilever Ventures
and 4 moreEmployee Count
56
Similar Companies
Pureplay Skin Sciences
Exit Details
N/A
All Funding Rounds
| Date | Round Name | Amount | Valuation | Revenue | Revenue Multiple | Investors |
|---|---|---|---|---|---|---|
| March 9, 2022 | Series B | $1.1Million | $17.9Million | $3.2Million | - | Indus Way Emerging Market |
| February 3, 2021 | Series B | $6.0Million | $9.5Million | $5.0Million | - | TIW Private Equity |
| June 20, 2019 | Series A | $3.6Million | $14.3Million | $1.4Million | - | Unilever Ventures, Lastaki |
| May 27, 2019 | Seed | $821.0K | $11.0Million | $1.2Million | - | Swag Fashions Hub |