Scripbox

Scripbox is a wealth management platform that’s fast-evolving fintech industry — and doing it in a way that feels less intimidating, more real. It’s part of the massive $3.2 trillion Indian wealth management market, yet it doesn’t just throw big numbers around. The company focuses on a wide spectrum of customers  from folks just starting out with SIPs, to high-net-worth individuals who want someone trustworthy to look after their investments. And they’re not trying to be everyone’s “stock guru” — that’s not their style. Scripbox positions itself more as a digital financial partner that actually listens, educates, and guides not just throws jargon at you.

Core Products and Services

• Mutual Fund Investments But Personalised: One of the first things Scripbox became known for was making mutual fund investing... well, a little less scary. They offer a carefully curated list of funds and not just based on past performance.
• Goal-Based Planning Not Just Numbers: Scripbox leans heavily into goal-based investing and it’s not just a feature; it’s their philosophy. Whether someone’s planning for a child’s education, buying a house, or building a retirement corpus, the platform builds investment strategies around that specific goal. 
• Wealth Management for the Long Haul: For those with more complex portfolios — especially HNIs — Scripbox offers dedicated wealth management services.
• Portfolio Health Check – Not Just a Gimmick: They also provide a handy portfolio health check tool that evaluates your existing investments and suggests ways to improve.

Business Model and Revenue Streams

• Advisory-First, Not Product-Pushing: Scripbox earns its revenue through a combination of direct commissions from mutual fund partners and advisory fees.
• Subscription Model for Premium Services: For advanced financial planning — including tax optimisation, retirement planning, and legacy building — users can opt into paid premium plans.
• Partnering with Asset Management Companies: Scripbox also collaborates with multiple AMCs (Asset Management Companies) to expand its offerings.
• Asset Under Management (AUM) Model: The company also earns through the Assets Under Management (AUM) model, where a percentage-based fee is charged depending on how much capital is being managed.