Shortgun

Shortgun is a game development studio focused on creating mobile-based hyper-casual games that are easy to pick up, engaging, and designed for quick play sessions. The company combines strong design aesthetics with data-driven development to produce games that resonate with global audiences. Known for experimenting with fast prototyping and real-time user feedback, Shortgun aims to create games that not only entertain but also scale rapidly across mobile platforms. With a sharp eye on market trends and player preferences, the studio consistently delivers titles that are addictive, lightweight and monetisation-ready.

products and services

• Mobile Game Development: Specialises in designing and developing hyper-casual mobile games with quick play mechanics and broad audience appeal.
• Game Prototyping & Testing: Rapid prototyping and A/B testing of new game ideas to validate concepts and fine-tune gameplay before global release.
• User Acquisition & Publishing: In-house publishing capabilities with a focus on data-driven user acquisition strategies and performance marketing.
• Game Monetisation: Integration of in-game ads (rewarded, interstitial) and in-app purchases to maximise revenue per user.
• Live Ops & Game Analytics: Post-launch game optimisation using player behaviour analytics to drive retention and revenue growth.

Business Model and Revenue Streams

• Mobile-First Hyper: Casual Studio developed around ultra-simple, snackable gameplay that encourages mass reach and shareability.
• Rapid Prototype & Launch Cycle: Games are quickly prototyped, tested and scaled only if they show strong early traction.
• Data-Driven Iteration: Real-time player metrics—such as retention, click-throughs and session length—guide design and monetisation tuning.
• Primary Income – In‑Game Advertising (~90%): Monetisation primarily comes through interstitial and rewarded video ads, especially at natural breakpoints in play sessions like between levels.
• Adjusted Monetisation – In-App Purchases (IAPs ~5–10%): These are minor revenue sources, typically cosmetic upgrades or ad-free options. Adverts remain the main monetisation driver.