Shuru

Shuru is a dynamic Indian technology company specializing in custom software development, emerging technology consulting and digital product innovation. Shuru operates at the intersection of IT services, product engineering and digital transformation, helping startups, enterprises and aspirational companies harness the power of next-generation technologies.

Products & Services 

• Custom Software Development: Building mobile apps, web platforms and backend systems tailored to client needs.

• Emerging Tech Solutions: Consulting and development in AI, AR/VR, IoT and blockchain for innovative business use cases.

• Technology Infrastructure Services: Cloud management, DevOps, automation and performance optimization.

• Product Innovation: Proprietary digital platforms, including a large-scale location-based social networking app.

• Extended Tech Teams: Providing dedicated development teams or acting as an outsourced tech/product function.

• Tech Leadership Consulting: On-demand CTO/CPO advisory for startups and enterprises.

Business Model & Revenue Streams

• Custom Software Development: Revenue from building bespoke mobile apps, web applications, backend systems and digital products for clients across industries.

• Emerging Tech Consulting & Advisory: Fees for strategic consulting, proof-of-concept development, pilot execution and advisory on AI, AR/VR, IoT, and blockchain solutions.

• Technology Infrastructure Services: Charges for cloud management, DevOps, automation, performance optimization and technology scaling projects.

• Product Platform Revenue: Monetization of proprietary platforms, such as the location-based social networking app, through user engagement, partnerships and potential advertising.

• Extended Tech Team & Outsourcing: Build-operate-transfer and tech function outsourcing models, where Shuru acts as an external product/tech team for startups and enterprises.

• CPO Services: On-demand tech and product leadership for companies needing strategic guidance without full-time hires.

Customer Segmentation

• B2B: Startups, SMEs and large enterprises seeking digital transformation, product development or emerging tech adoption.
• B2B2C: Businesses looking to launch or scale digital platforms, especially in social networking, civic engagement and local commerce.
• Enterprise & Public Sector: Organizations needing technology scaling, automation and infrastructure modernization.

Growth Strategy

• Product Innovation: Investing in emerging technologies (AI, AR/VR, IoT, Blockchain) and rapid prototyping to stay ahead of tech trends.

• Market Expansion: Scaling user base for proprietary platforms and expanding global client footprint for IT services.

• Strategic Partnerships: Collaborating with investors, technology partners and industry leaders to fuel growth and innovation.

• Talent & Culture: Building a high-ownership, experimental and design-driven team to deliver impactful solutions at scale.