Sid's Farm

Sid’s Farm is a direct-to-consumer dairy company, that delivers rigorously tested, pure and adulterant-free milk and dairy products to over 25,000 daily customers with a strong focus on quality, transparency and sustainability. The company controls its entire value chain, sourcing milk directly from local farmers and conducting over 45 daily tests to ensure products are free from antibiotics, hormones and preservatives.

Products & Services 

• Pure Cow and Buffalo Milk: Subscription-based daily delivery of antibiotic- and hormone-free milk.

• Value-Added Dairy Products: Fresh curd, paneer, butter, ghee, lassi and dairy desserts.

• Adulterant-Free Guarantee: Rigorous multi-parameter testing and transparent quality assurance.

• Mobile App & Online Ordering: Seamless ordering, subscription management and doorstep delivery.

• Retail Distribution: Availability in select general and modern trade stores.

• Sustainability Initiatives: Plastic recycling (“Pick My Plastic”) and farmer empowerment programs.

• Consumer Education: Initiatives like Milkology™ for transparency and nutrition awareness.

Business Model & Revenue Streams

• Direct-to-Consumer (D2C) Sales: The core revenue stream is subscription-based home delivery of milk and dairy products, reaching over 25,000 households daily through its app and website.

• Retail Distribution: Products are also sold through 100+ general and modern trade stores in Hyderabad, targeting health-conscious consumers.

• Value-Added Dairy Products: Diversified portfolio with high-margin products such as ghee, paneer, butter, lassi and desserts.

• B2B Partnerships: Supplying bulk orders to select retail partners, institutional buyers and niche stores.

• Sustainability & Recycling Initiatives: Initiatives like “Pick My Plastic” enhance brand loyalty and may open future revenue from eco-conscious consumers.

Customer Segmentation

• B2C (Primary): Health-conscious families, working professionals, and parents in urban centers seeking pure, safe and nutritious dairy products.

• B2B: Retail stores, institutional buyers and select partners in the premium dairy segment.

• Farmers: Local dairy farmers as key suppliers, empowered through fair pricing and support programs.

Growth Strategy

• Geographic Expansion: Deepening presence in Hyderabad and Bengaluru, with plans to enter new South Indian cities.

• Product Innovation: Launching new SKUs and value-added dairy products to capture a larger share of the premium dairy market.

• Brand Building: Investing in customer education, transparency and sustainability initiatives to foster loyalty and trust.

• Supply Chain Strengthening: Enhancing manufacturing capacity and logistics to support scale and quality.

• Sustainability Initiatives: Focus on eco-friendly practices, farmer empowerment and responsible sourcing.