Skippi

Skippi is India’s pioneering ice pop brand in the frozen treats and snack foods sector. The company was created by Ravi and Anuja Kabra, leveraging their 17+ years of food industry experience to fill a gap in the hygienic, natural ice pop market. Skippi’s core business is the manufacturing and distribution of 100% natural ice pops and related snacks, targeting both nostalgic adults and health-conscious families. The company’s competitive edge lies in its clean-label promise, innovative flavors and omnichannel distribution.

Key Milestones

• Shark Tank India (2021): Secured ₹1.2 crore from all six sharks, becoming the first brand to achieve an all-shark deal; revenue soared 40X post-appearance.

• 2022: Won Franchise India Small Business Award and Economic Times Award for Corporate Excellence.

• 2023–2024: Expanded to 14,000+ outlets in India and entered international markets (UAE, Singapore, Oman, Kuwait, Nepal, Bhutan, Dubai).

• 2024: Raised ₹10 crore in a pre-Series A round led by Hyderabad Angel Network and Venture Catalysts; monthly sales reached ₹2–2.8 crore.

• 2025: Targeting ₹100 crore in annual revenue and 1 lakh outlets by FY25, with 60–70% YoY growth.

Unique Selling Propositions

• Nostalgia with Innovation: Revives childhood ‘chuski’ in modern, hygienic, and fun packaging.

• Omnichannel Reach: Available in 20,000+ outlets and major online platforms (Zepto, Blinkit, Amazon, Swiggy, BigBasket).

• Product Diversity: 15+ SKUs including ice pops, cornsticks, cream rolls, and eggless muffins; launches new products every six months.

• International Presence: Exports to multiple countries; preparing for US and UK launches via Amazon.

Core Products and Services

Ice Pops

• 100% natural ice pops in 14+ flavors (e.g., Raspberry, Mango Twist, Bubblegum, Cola, Lemon).

• Packaged for hygiene and convenience; available in multi-flavor combo packs.

Snacks & Bakery

• Crunchy Cornsticks (Sweet Corn, Magic Masala, Tangy Tomato, Thai Chilli).

• Eggless muffins in assorted flavors.

• Cream rolls and other impulse snacks.

Product Expansion

• New product launches every 6–12 months, including desi flavors and functional snacks.

International Range

• Export-ready packaging and flavors tailored for global markets.

Business Model & Revenue Streams

Omnichannel Distribution

• Offline (80% of business): General trade, modern retail, and mom-and-pop stores; 20,000+ outlets nationwide.

• Online (20%): E-commerce (Amazon, Flipkart), quick commerce (Zepto, Blinkit, Swiggy Instamart), and D2C via Skippi’s website.

Revenue Contribution

• Ice pops remain the flagship product, contributing the majority of revenue.

• Cornsticks, muffins, and cream rolls are fast-growing categories, now accounting for 20–25% of sales.

Customer Segmentation

• B2C: Core focus on families, children, and nostalgic adults.

• B2B: Institutional sales to schools, events, and export partners; growing share in international markets.

Top Clients & Partnerships

• Retail and Quick Commerce: Zepto, Blinkit, Swiggy Instamart, Amazon, Flipkart, BigBasket—major contributors to online and quick commerce sales.
• Distribution Network: 200+ super stockists and 800+ distributors, ensuring national reach.
• Strategic Investors: Hyderabad Angel Network, Venture Catalysts, Soonicorn Ventures, HEM Securities, and all six Shark Tank India judges.
• International Partners: Distributors in UAE, Singapore, Oman, Kuwait, Nepal, Bhutan, and Dubai; preparing for US/UK launches.
• Client Concentration: Balanced channel mix (offline/online ~80/20%) and diversified geographies mitigate concentration risk.

Future Outlook & Strategic Priorities

• Product innovation: 6–7 new launches per year, including bakery and functional snacks.

• Regulatory: Compliance with FSSAI and international food safety standards.

• Macro: Raw material price volatility and supply chain disruptions.