SNITCH

Snitch is a leading digital-first men’s fast-fashion brand. Snitch has rapidly evolved from a B2B apparel supplier to a direct-to-consumer (D2C) powerhouse, catering to the fashion-forward, budget-conscious Indian male aged 18–35. Snitch’s unique value proposition lies in its speed-to-market: the company refreshes its collection every 15 days, launching over 3,000 new styles annually. This agile approach, combined with limited-edition drops and a robust digital presence, has positioned The brand’s omnichannel strategy includes a thriving e-commerce platform, partnerships with leading marketplaces (Amazon, Flipkart, Myntra, Ajio) and a rapidly expanding offline retail footprint, with over 30 stores across major Indian cities.

Core Products and Services

• Men’s Apparel: Trendy shirts, T-shirts, jeans, trousers, shorts and co-ord sets designed for Gen Z and millennial men.

• Innerwear & Accessories: Includes innerwear, perfumes, belts, wallets and fashion accessories.

• Limited-Edition Collections: Fast-fashion drops with new styles launched every 15 days, featuring exclusive and limited-edition pieces.

• Omnichannel Shopping: Seamless shopping experience via the SNITCH website, mobile app and 30+ offline retail stores.

• Collaborations: Special collections and partnerships with influencers and celebrities.

• Tech-Enabled Features: App-based virtual try-ons, video commerce and personalized shopping experiences.

Business Model & Revenue Streams

• Direct-to-Consumer (D2C) Sales: The primary revenue channel, with 90% of business coming from online sales via Snitch’s website and mobile app.

• E-Commerce Marketplaces: Sells through Amazon, Flipkart, Myntra, and Ajio to expand reach and leverage established customer bases.

• Offline Retail Stores: Operates 30+ stores in metro cities, aiming for 40+ by 2026.

• B2B and Reseller Partnerships: Started as a B2B supplier and continues to serve select bulk buyers and resellers.

• Subscription Services: Offers exclusive access, discounts and early product drops to subscribers, generating recurring revenue.

• Collaborations & Licensing: Limited-edition collections with influencers and celebrities; potential for licensing brand IP for merchandise.

Customer Segmentation

• B2C: Gen Z and millennial men seeking trendy, affordable fashion.

• B2B/Reseller: Bulk buyers, retailers and resellers, especially in early growth phase.

Growth Strategy

• Market Expansion: Aggressive offline retail rollout in metros and tier-1 cities; plans for plus-size and new product categories.

• Product Innovation: Regularly launches new collections and tech-driven features (virtual try-ons, video commerce).

• Brand Building: Influencer and celebrity collaborations, strong social media presence, and community engagement.

• Operational Scale: Large warehouse in Bengaluru (100,000+ sq ft) to support logistics and inventory growth.