Soulflower

Soulflower is a leading Indian clean beauty and personal care brand, recognized for its farm-to-face philosophy and commitment to organic, cruelty-free and ECOCERT Cosmos Organic certified products. The company controls its entire value chain—from ingredient sourcing on its own farms to product formulation and packaging—ensuring transparency, efficacy and sustainability at every step. Soulflower’s offerings resonate strongly with Gen-Z and Gen-Alpha consumers seeking natural, clinically-backed hair and skincare solutions.

Core Products and Services

• Premium hair oils (Rosemary, Amla, Onion, etc.), essential oils, handmade soaps, serums

• Spa@Home aromatherapy and wellness range

• Omnichannel: D2C, e-commerce (Amazon, Nykaa, Blinkit), pharmacies, 650+ retail stores

Business Model & Revenue Streams

• Revenue from direct product sales (D2C, e-commerce, retail, pharmacy)

• Hair oils are the main revenue driver (33% of Blinkit’s premium segment)

• Customer base: Predominantly B2C (Gen-Z, Gen-Alpha, urban), growing B2B via pharmacy/retail

Top Clients & Partnerships

• Key partners: Apollo Pharmacy, Amazon, Nykaa, Blinkit, Zepto

• Strategic investor: Wipro Consumer Care Ventures

• Expanding into new pharmacy/retail chains and international markets

Future Outlook & Strategic Priorities

• Growth: New clinically-backed products, deeper omnichannel and global expansion

• Risks: Regulatory changes, macro volatility, intense competition

• Focus: Multi-fold revenue growth, R&D, sustainability (zero waste, negative carbon target by 2025), ethical sourcing, eco-friendly packaging