Square Yards

Square Yards is the full-stack proptech platform, orchestrating the entire real estate lifecycle—from property discovery and transactions to mortgages, interiors, rentals, and management. Operating across 100+ cities in 9 countries (India, UAE, Australia, Canada), the company leverages AI, VR and data analytics to disrupt traditional real estate, serving 8 million+ monthly users and facilitating ₹59,093 crore GTV in FY25. 

Core Products and Services

• Property Transaction Platform: End-to-end brokerage for residential/commercial real estate, featuring AI-driven investment scores and digital documentation.

• Urban Money (Fintech): Mortgage origination for home loans, LAPs, and insurance; facilitated ₹61,000 crore loans in FY25.

• Interior Company: Tech-led home renovation with 3D visualization and project tracking; delivered 5,000+ homes.

• Azuro: Property management SaaS for rent collection, maintenance and tenant screening.

• PropVR: AI/VR platform for immersive property tours and virtual staging.

• Global NRI Services: Cross-border investment facilitation for Indian diaspora.

Business Model & Revenue Streams

• Transaction Commissions (60%): 2–5% fee on property sales (₹40,828 crore FY24 GTV).

• Fintech Fees (30%): Commission on loan disbursals and insurance products.

• SaaS/Digital Products (10%): Licensing for PropVR, Azuro and analytics tools.

Customer Segmentation

• B2C (70%): Homebuyers/investors; 80% from metros.

• B2B (30%): Developers (e.g., Sobha), brokers (150,000+ agents) and financial institutions.

Top Clients & Partnerships

• Developer Partnerships: Sobha, Lodha, Godrej Properties (exclusive project distribution).

• Financial Alliances: HDFC Bank, ICICI, Kotak Mahindra Bank for mortgage bundling.

• Agent Network: 5,000+ co-branded stores via Preferred Partner Program (target: 30,000 by 2026).

• Government Contracts: PMAY (Pradhan Mantri Awas Yojana) subsidy facilitation.

• Technology Collaborations: Google Cloud for AI/VR integration; Oracle for data analytics.

Future Outlook & Strategic Priorities

• Geographic Expansion: Target 20% revenue from MENA by 2027; scale Australian operations.

• Product Innovation: AI-powered "Smart Builder" for construction monitoring (2025 launch).

• M&A Pipeline: Eyeing acquisitions in Southeast Asian proptech and SaaS platforms.

• Regulatory Volatility: RERA compliance costs and shifting mortgage norms.

• Macro Sensitivity: Interest rate hikes impacting buyer affordability (e.g., 2023 EMI surge)