Strom Motors

Strom Motors is an innovative Indian electric vehicle (EV) manufacturer focused on creating smart, sustainable and affordable urban mobility solutions. The company’s flagship product, the Strom-R3, is a fully electric, reverse trike (three-wheeled) vehicle designed for maximum space efficiency, safety and cost savings, making it ideal for daily commuters and shared mobility operators.

Products & Services 

• Strom-R3 Electric Vehicle: Compact, three-wheeled electric car designed for urban and semi-urban commuting.

• Swappable Battery System: Enables rapid battery swaps for continuous fleet or personal use.

• Smart Mobility Features: AI-powered range estimation, IoT-based remote diagnostics, digital dashboard and touchscreen controls.

• Fleet Solutions: Custom EV solutions for shared mobility operators, ride-hailing and last-mile delivery.

• After-Sales Service & Support: Maintenance, spare parts and digital monitoring for all vehicles.

• Subscription & Leasing Options: Flexible ownership and payment models for individuals and businesses.

  Business Model & Revenue Streams

• Direct Vehicle Sales:Generates revenue by selling the Strom-R3 electric vehicle directly to consumers (B2C) and fleet operators (B2B), primarily through online channels and direct bookings.
• Fleet & Shared Mobility Partnerships:Offers tailored EV solutions for shared mobility, ride-hailing and last-mile delivery operators, leveraging swappable battery technology for 24/7 fleet uptime and lower operating costs.
• Subscription & Leasing Models:Potential recurring revenue from flexible subscription or leasing options for individuals and businesses seeking low upfront costs and easy upgrades.
• After-Sales & Service:Earns from maintenance, spare parts, upgrades and digital services such as IoT-based diagnostics and remote monitoring for all vehicles.
• International Expansion:Plans to access new revenue streams by entering US and European markets, especially with cargo and delivery-focused EV variants.

Customer Segmentation

• B2C: Urban and semi-urban commuters, first-time car buyers and eco-conscious individuals seeking affordable, efficient mobility.

• B2B: Fleet operators, shared mobility companies and last-mile delivery providers needing reliable, low-cost electric vehicles.

• International Buyers: Expansion into US and European markets for both personal and fleet use.

Growth Strategy

• Market Expansion: Phased deliveries starting in Delhi-NCR and Mumbai, followed by Bengaluru, Pune and international markets.

• Product Innovation: Continuous R&D to expand the product lineup, enhance battery tech, and add smart features.

• Strategic Partnerships: Collaborations with local suppliers, battery manufacturers (e.g., LG Chem) and technology partners to scale efficiently.

• Brand Positioning: Targeting the $140B global shared mobility market with a unique, space-efficient and low-cost EV platform.