Stupa Sports Analytics

Stupa Sports Analytics is a leading global sports technology company specializing in AI-driven analytics and digitization solutions for the sports industry. A significant presence in Gurugram and operations extending to Europe, the US, UK, Australia, the Middle East, and Asia. The company’s core focus is on racquet sports—including table tennis, badminton, padel, and pickleball—with plans to expand into tennis, volleyball, and basketball.

Core Products and Services

• AI-Powered Performance Analytics: Advanced tools for analyzing player performance data, providing actionable insights for athletes and coaches.

• Digitized Event Management Systems: Comprehensive SaaS platforms for federations and league organizers to manage memberships, tournaments, leagues, streaming, player data, and sponsorships in one unified system.

• Broadcasting and OTT Solutions: AI-driven video solutions for broadcasters and media houses, including immersive graphics, live streaming, and automated highlight generation.

• Media and Data Rights Management: Tools for federations to monetize and control their media and data assets securely.

Business Model & Revenue Streams

Stupa operates a SaaS-based, B2B-focused business model, generating revenue through multiple channels:

• Subscription Fees: Federations, leagues, and sports organizations pay recurring fees for access to Stupa’s event management, analytics, and media platforms.

• Direct Sales and Licensing: Sale and licensing of AI-powered analytics and broadcasting solutions to sports federations, broadcasters, and media houses.

• Marketplace Commissions: Monetization of media and data rights, where Stupa enables federations to sell curated content, highlights, and data to fans, coaches, and sponsors, taking a commission on transactions.

• Value-Added Services: Customization, integration, and support services for enterprise clients, including advanced analytics, bespoke reporting, and OTT platform enhancements.

Primary Revenue Sources

• SaaS subscriptions for event and data management platforms

• Licensing of AI analytics and broadcasting tools

• Commissions from media/data rights transactions and content sales

• Professional services and custom solution development

User/Customer Segmentation

• B2B: National and international sports federations, leagues, and event organizers

• Enterprise: Broadcasters, betting companies, and major sports media houses

• Athletes and Coaches: Access to personalized performance analytics (often via federations)

• Fan Communities: Through OTT and digital content platforms

Growth Strategy

• Global Market Expansion: Targeting new geographies such as the US, UK, Australia, and the Middle East, while deepening presence in Europe and Asia.

• Product Innovation: Investing in AI/ML talent and expanding the product stack to cover more sports and advanced analytics capabilities.

• Strategic Partnerships: Collaborating with federations, broadcasters, and technology partners to scale adoption and enhance offerings.

• Diversification: Adding support for emerging sports (e.g., pickleball, padel) and expanding into new verticals like media rights management and immersive fan experiences.