Subko Coffee

Subko Coffee is a specialty coffee roaster, craft bakehouse and fine cacao maker redefining the Indian subcontinent’s role in global coffee culture. Subko’s mission is to elevate the complexity, care and craft of South Asian coffee, bread and cacao through direct trade, hyper-traceability and design-driven experiences. The company’s multi-vertical approach—spanning specialty coffee, artisanal bread, bean-to-bar chocolate and a design studio—sets it apart in a competitive landscape. The company’s focus on sustainability and innovation, such as direct tipping for farmers and ready-to-drink coffee launches, positions it as a leader among new-generation Indian brands.

Core Products and Services

• Specialty Coffee Roasting: Multi-species Arabica, Robusta, Liberica and Excelsa coffees, sourced from Indian estates and smallholders, roasted in micro-batches.

• Craft Bakehouse: Daily-baked artisanal breads and viennoiserie, blending traditional techniques with bold flavors.

• Fine Cacao & Chocolate: Bean-to-bar chocolates, single origin terroir bars and experimental cacao products, all crafted under a ‘pod-to-bar’ philosophy.

• Ready-to-Drink Coffee: Innovative portable pourover drip bags and ready-to-drink beverages for on-the-go consumption.

• Flagship Cafés & Pop-Ups: Immersive retail experiences in Mumbai and other cities, with global expansion underway.

• E-commerce & Wholesale: Direct-to-consumer sales via website and delivery partners; wholesale supply to horeca and international markets.

Business Model & Revenue Streams

• Product Sales: Core revenue from in-café, online and wholesale sales of coffee (93% of FY23 revenue), bakery, and chocolate products.

• Retail & Experience: Flagship cafés and pop-ups drive brand engagement and premium pricing.

• D2C & E-commerce: Direct sales through subko.coffee and delivery partners in major cities.

• Wholesale: Supplying specialty coffee to hotels, restaurants and cafés in India and abroad.

• Customer Segmentation: Primarily B2C (urban, affluent and quality-focused consumers), with a growing B2B horeca and export segment.