Sukoon Unlimited

Sukoon Unlimited is an innovative age-tech startup dedicated to enhancing the emotional, mental and social well-being of senior citizens. Sukoon Unlimited operates across India and has already reached over 2,000 seniors in 250 cities worldwide within its first eight months of launch. The company’s mission is to combat loneliness and foster a sense of belonging among seniors by building a vibrant, supportive and tech-enabled community.

Product and services 

• Emotional & Practical Support: 1-on-1 conversations with “Sukoon Sarathis” (trained senior companions) for guidance, companionship and sharing life experiences.

• Expert Consultations: Access to certified coaches and professionals for advice on finance, law, wellness and mental health.

• Therapist-Led Support Groups: Group counseling and peer support sessions focused on mental and emotional well-being.

• Community Events & Meetups: Regular online and offline events, workshops, fitness sessions and knowledge-sharing activities to foster connection and learning.

• Daily Assistance: Help with everyday tasks such as doctor appointments, tech support and event bookings, making life easier for seniors.

• Volunteering & Mentoring: Opportunities for seniors to mentor, volunteer and share their expertise with the community.

• Multilingual & Safe Platform: Services available in 10+ languages, with privacy and safety ensured for all users.

• Club Sukoon Membership: Paid annual subscription for unlimited access to all premium services and benefits.

Business Model & Revenue Streams

• Subscription Fees: Main revenue from annual Club Sukoon memberships (₹999–₹2,999/year), giving seniors unlimited access to premium services, expert consultations, events, and support groups.

• Expert Consultations: Paid one-on-one sessions with certified coaches, therapists and professionals for personalized advice and support.

• Group Events & Workshops: Some specialized workshops, wellness programs, or support groups may have participation or registration fees.

• B2B Partnerships: Revenue from collaborations with senior living communities, wellness organizations and companies (e.g., EaseMyTrip partnership) to offer Sukoon’s services to their members or employees’ families.

• Referral Program: Incentives for users to refer new Club Sukoon members, reducing customer acquisition costs and fueling organic growth

Customer Segmentation

• B2C: Seniors (typically 55+) seeking emotional support, companionship, practical advice and a sense of community.

• B2B: Senior living communities, wellness organizations and corporates interested in offering Sukoon Unlimited’s services to residents or employees’ families.

Growth Strategy

• Platform Enhancement: Investing in conversational AI, multilingual support (10+ languages) and personalized user experiences to increase engagement and retention.

• Community Expansion: Leveraging word of mouth, partnerships and targeted outreach to scale the senior community across India and globally.

• Service Diversification: Adding new features such as daily assistance, health and wellness programs and more expert-led sessions to meet evolving senior needs.

• Strategic Partnerships: Collaborating with elder care organizations, wellness platforms and tech partners to broaden reach and impact.

• Impact Measurement: Focusing on user satisfaction, well-being outcomes and community engagement as key performance indicators.