Supervek

Supervek is an India-based streetwear and lifestyle brand founded in 2015, with the goal of empowering individuals to express themselves through alternative ideas and products. The company is inspired by diversity, unpredictability, bravery, and the freedom of expression.

Key Highlights:

• Products and Design: Supervek creates streetwear and lifestyle merchandise, including wallets, travel wallets, passport holders, bags, headwear, clothing, and accessories. Their designs are unique and often created in-house through collaborations with artists. They focus on bringing fresh perspectives to mainstream products. Supervek emphasizes vegan-friendly and recyclable materials.

• Origin and Vision: Supervek was founded by four friends who wanted to inspire people to embrace their individuality. The brand aims to complement modern lifestyles with alternative products that challenge the norm. The name "Supervek" symbolizes the ushering of a new era.

• Collaborations: Supervek has collaborated with various artists and brands, including Jägermeister in 2022 for a limited-edition collection of apparel and accessories. They've also collaborated with Delhi-based hip-hop group Seedhe Maut and Humza Khan's WallRide skate park in Hyderabad.

• Community Engagement: Supervek has been actively involved in the community by sponsoring and organizing events such as skateboarding, BMX, and B-Boying competitions, X Sports Tours, college festivals, music festivals, and comic conventions.

• Pandemic Response: During the COVID-19 pandemic, Supervek launched a "buy one, donate one" initiative, donating thousands of masks to frontline workers, hospitals, and NGOs. They sold close to 40,000 masks and donated ₹1 lakh and raised close to ₹7 lakh for relief efforts during the second wave.

• Vegan and Sustainable: Supervek is a PETA-approved vegan brand, and all its products are 100% recyclable. They started with vegan-friendly wallets made from Tyvek, a tear-resistant and recyclable synthetic material.

• Global Reach: What began as a bootstrapped project in Hyderabad has expanded to Boston, amassing a global following.