SuperYou

SuperYou operates as a protein-focused snacking brand in India, emphasizing clean, high-protein products designed for everyday consumers rather than just fitness enthusiasts. The company targets the protein deficiency issue affecting much of India's population by offering innovative, tasty alternatives to traditional junk food.

Core Products & Services

• Protein Wafer Bars: India’s first vegan, high-protein wafer bars in flavors like chocolate, choco-peanut butter, strawberry crème and cheese.

• Affordable Protein Snacks: Nutritious, indulgent snacks with 10g protein and 3g fiber per bar, priced at ₹60.

• Future Protein Foods: Plans to launch protein-rich chips, biscuits, cereals and breakfast foods.

• Omnichannel Availability: Sold via D2C website, e-commerce (Amazon, Flipkart), quick commerce (Blinkit, Zepto) and premium retail stores.

• Mass-Market Nutrition: Accessible, tasty protein options targeted at students, professionals and families—not just gym-goers.

Business Model & Revenue Streams

• Direct Sales (D2C): Sells protein wafer bars and future products directly to consumers via its website and digital platforms.

• E-commerce & Quick Commerce: Major revenue from online marketplaces (Amazon, Flipkart) and quick commerce platforms (Blinkit, Zepto, Swiggy Instamart), contributing 60–65% of total sales.

• Modern Trade & Retail: Products are available in modern trade stores (Reliance Smart Bazaar, Ratnadeep) and premium chains (Nature’s Basket, Foodhall), with plans to rapidly scale offline presence and vending machine distribution.

• Category Expansion: Future revenue streams will include protein-enriched chips, biscuits, cereals and breakfast foods, targeting broader snacking and breakfast markets.