Sweet Karam Coffee

Sweet Karam Coffee (SKC) is a Chennai based direct to consumer (D2C) brand specializing in authentic South Indian sweets, snacks, and filter coffee. The company aims to bring the nostalgic flavors of South India to households across the globe while maintaining a commitment to clean-label products free from palm oil and preservatives.SKC caters to diverse customer groups: Health-Conscious Consumers,Nostalgic Buyers and Global Audience

Core Products & Services

• Traditional South Indian Snacks: These snacks are the kind you’d see at every South Indian home during holidays murukku, thattai and a bunch of others we grew up eating. Sweet Karam Coffee gives you that same taste, minus all the frying and fuss in your own kitchen.
• Ready Meals and Instant Mixes: Let’s be real sometimes you just want good food fast. Their packs of sambar rice, pongal, upma and other dishes are quick to make but don’t taste fake or boring. It’s a shortcut that still feels like a home-cooked meal.
• Filter Coffee: If you know South Indian filter coffee, you know it’s special. This isn’t instant coffee—it’s slow-brewed, strong and smells amazing, just like at your parents’ place or a typical local cafe.
• Gift Boxes and Combos: Food is such a big part of celebrations here. Their gift packs are great for Diwali, birthdays, or really any time you want to send someone treats that remind them of home. It’s a simple way to show you care, with treats people actually want to eat.

Business Model & Revenue Streams

• Direct Sales: Products are sold via the company’s website and mobile app. A considerable share of revenue comes from these online channels. International shipping extends the customer base globally, offering authentic South Indian snacks.

• Marketplace Sales: Sweet Karam Coffee features on major e-commerce platforms such as Amazon and Flipkart, increasing product accessibility. Partnerships with quick delivery services like Zepto provide rapid order fulfillment.

• Offline Retail Expansion: The company has plans to expand its brick-and-mortar presence by establishing retail stores in different regions across India.

• B2B Collaborations: Strategic partnerships with hotels and restaurants help supply condiments and signature filter coffee blends.