Syfe

Syfe is a Singapore-headquartered digital wealth management platform with technology and product teams based in Gurugram, India. Operating in the $1.2 trillion Asia-Pacific wealth management market, the company serves retail and institutional clients across Singapore, Hong Kong and Australia through its AI-driven investment solutions.

Core Products

Syfe’s flagship offering provides automated portfolio management across three core verticals:

• EquitySmart: Algorithmically rebalanced ETF portfolios (30+ thematic options)

• CashSmart: High-yield cash management solutions yielding 4-6% annually

• TradeSmart: Commission-free stock/ETF trading with real-time analytics

Key Milestones

• 2021: Secured $30M Series B led by Peter Thiel’s Valar Ventures

• 2024: Expanded tech team to 150+ engineers in India

• 2025: Acquired Australian platform Selfwealth, adding 100,000+ users

• 2025: Surpassed 250,000 retail clients (+150% YoY growth)

Business Model & Revenue Streams

• Subscription Fees: Syfe charges an annual management fee ranging from 0.35% to 0.65% of assets under management (AUM), depending on the portfolio tier. 

• Trading Platform Fees: The company generates revenue from its trading platform through foreign exchange (FX) spreads, order flow arrangements and other transaction-related fees. 

• Institutional Licensing: Syfe licenses its proprietary technology stack and portfolio management tools to regional banks and financial institutions on a SaaS basis, making up roughly 10% of annual revenue.

• Customer Segmentation: The majority of Syfe’s revenue (85%) comes from B2C clients—primarily mass affluent retail investors—while B2B partnerships and institutional clients contribute the remaining 15%.

• Geographic Revenue Mix: As of FY24, 40% of Syfe’s revenue is derived from Singapore, with the rest coming from Hong Kong, Australia and newly entered markets, reflecting the company’s ongoing international diversification strategy.

Customer Segmentation

• B2C (85% revenue): Mass affluent investors (average portfolio: $42,000)

• B2B (15%): Regional banks and fintech partners using Syfe’s API-driven infrastructure

Top Clients & Partnerships

1. Strategic Investors Driving Growth

• Valar Ventures (Peter Thiel’s fund): Lead investor across Series B-C, providing Silicon Valley tech scaling expertise

• Unbound: Early backer instrumental in establishing Syfe’s India tech hub

• Two UK Family Offices: Provided $53M in Series C2 funding at premium valuation multiples

2. Operational Partnerships

• DBS Bank: Integration with Singapore’s largest bank’s payment rails

• BlackRock: Preferred ETF provider for Syfe’s core portfolios

• Selfwealth: Post-acquisition cross-selling to 200,000+ AU users

Future Outlook & Strategic Priorities

• Market Expansion: Planned entry into Japan and Southeast Asia (notably Indonesia) by 2026

• Product Innovation: AI-powered “Portfolio Surgeon” feature launching Q3 2025

• M&A Pipeline: Actively evaluating robo-advisory targets in Korea and Taiwan