The Artment

The Artment is an online luxury home décor and lifestyle brand offering a curated range of art-inspired products including wall art, wall décor, lighting, dining accessories, tableware, furniture, and lifestyle items. The brand designs products inspired by different art movements and combines artistic expression with functionality. All products are manufactured in India and feature eco-friendly production practices. The company operates through a direct-to-consumer model via its website, major e-commerce platforms (Amazon, Flipkart, Myntra), and has established offline luxury retail presence through partnerships with Taj Hotels' Taj Khazana initiative. The brand integrates premium design with affordability, positioning itself in the accessible luxury segment.

Core products and services

• Online luxury home décor and lifestyle brand offering wall art, wall décor, lighting, dining accessories, tableware, and furniture

• Art-inspired product designs combining artistic expression with functionality across multiple art movements

• Products manufactured in India with eco-friendly production practices

• Multi-channel presence: direct-to-consumer website, e-commerce platforms (Amazon, Flipkart, Myntra), quick commerce (Blinkit), and offline luxury retail partnerships (Taj Khazana)

Business model and revenue streams

• Data-driven D2C model using proprietary "Art Lab" platform for trend identification and product design guidance

• Multi-channel revenue: direct website sales, e-commerce marketplaces, quick commerce, and luxury retail partnerships

• FY24 revenue of INR 18 crore (200% YoY growth from FY23), currently at INR 5 crore monthly recurring revenue (MRR)

• EBITDA positive with 20% repeat customer rate and targeting INR 100 crore annual recurring revenue (ARR) within six months

• Blinkit contributing over INR 1 crore monthly recurring revenue, with diversified manufacturing network across Moradabad, Khurja, Firozabad, and Jodhpur