The Ayurveda

The Ayurveda Co. (T.A.C) is a digitally native, omnichannel Ayurvedic lifestyle brand disrupting the $22B+ global Ayurvedic products market. Targeting India’s tier-2 and tier-3 cities, T.A.C blends ancient Ayurvedic formulations with modern consumer preferences, offering 100+ SKUs across beauty, personal care and wellness.

Core Products and Services

• Skincare: Face care products targeting pigmentation, acne, and general skin health.

• Haircare: Solutions for hair fall, growth, and scalp health.

• Makeup: Natural, Ayurvedic-based cosmetics.

• Wellness: Immunity boosters and personal health supplements.

• Portfolio: Over 100 unique SKUs, each formulated with traditional Ayurvedic ingredients (reflecting recent market trends).

Business Model & Revenue Streams

• Revenue generation: Primarily through direct-to-consumer (D2C) online sales and omnichannel retail distribution.

• Business unit/geography: Over 90% of revenue is generated from the Indian market, with a growing presence in offline retail and online platforms.

• Customer segmentation: Predominantly B2C, targeting individual consumers.

• Latest data: The company operates over 5,000 retail touchpoints and has raised a total of ₹127.88 crore in funding.

Top Clients & Partnerships

• Top clients: Not publicly disclosed; the omnichannel model means serving a broad consumer base rather than institutional buyers.

• Partnerships: Strong distributor network and retail partnerships; no major joint ventures or exclusive contracts reported.

• Client concentration risk: Minimal, given diversified distribution and product lines.

• Diversification initiatives: Focus on expanding product portfolio and increasing retail presence to reduce channel risk.

Future Outlook & Strategic Priorities