The Moms Co

The Moms Co is a D2C brand toxin-free, natural products for mothers, babies and families. This gap in the market led to the creation of a brand committed to uncompromising quality, transparency, and global safety standards. The Moms Co operates at the intersection of personal care and wellness, targeting the rapidly growing segment of health-conscious Indian families. Its product lines span pregnancy care, baby care, skin and hair care, and wellness supplements, all formulated with natural ingredients and free from harmful chemicals like parabens, sulfates, and mineral oils. 

 Core Products and Services

• Mother & Baby Care: Maternity skincare, stretch mark creams, nursing balms, baby shampoos, lotions and diaper rash creams—all dermatologically tested and hypoallergenic.

• Personal Care: Face washes, moisturizers, hair oils and serums formulated for sensitive skin and hair, emphasizing natural actives.

• Wellness Supplements: Prenatal and postnatal vitamins, plant-based protein powders, and herbal teas tailored for maternal health.

• Gift Bundles & Kits: Curated sets for pregnancy, newborn care and gifting occasions.

• Digital Community: Educational content, expert consultations and support forums for mothers and parents.

 Business Model & Revenue Streams

• Direct-to-Consumer (D2C): Majority of revenue from own website and app, enabling direct customer engagement and higher margins.

• E-commerce Marketplaces: Significant sales via Amazon, Flipkart, Nykaa and FirstCry, broadening reach and visibility.

• Offline Retail: Products available in 20,000+ retail stores and pharmacy chains across India.

• Subscription & Bundles: Recurring revenue from subscription boxes and bundled kits.

• Revenue Mix: As of FY22, 60% from D2C/online channels, 40% from offline retail and institutional sales.

 Top Clients & Partnerships

• E-commerce Partners: Amazon, Nykaa, Flipkart, FirstCry—account for a significant share of online sales.

• Retail Chains: Reliance Retail, Apollo Pharmacy and Health & Glow for offline presence.

• Good Glamm Group: Strategic parent company, enabling cross-brand collaborations and content-to-commerce synergies.

• Healthcare Institutions: Partnerships with maternity hospitals and clinics for sampling and educational outreach.

• Brand Ambassadors: Collaborations with parenting influencers and experts for product advocacy.

• Client Concentration & Diversification: Broad customer base and channel mix mitigate concentration risk; no single partner dominates revenue.

Future Outlook & Strategic Priorities

• New product launches in wellness, skincare, and supplements, leveraging Good Glamm Group’s R&D and marketing platforms.

• Expansion into Tier 2/3 cities and international markets (Middle East, Southeast Asia).

• Increased focus on digital content, community-building, and personalized experiences (reflecting recent market trends).

• Regulatory scrutiny on product claims and ingredient safety.

• Intensifying competition from global and domestic D2C brands.