The Naturik Co

The Naturik Co. operates from Chandigarh, India, as a direct-to-consumer (D2C) brand revolutionizing India’s ₹30,000 crore healthy breakfast market. The company targets health-conscious urban consumers with preservative-free, high-protein breakfast solutions that blend traditional Indian flavors with modern nutritional science. Its unique value proposition lies in "3-minute gourmet meals"—ready-to-cook products using sprouted grains, pulses, and millets, with a 1-year shelf life achieved through moisture control (≤2%) and vacuum packing, eliminating preservatives.

Key milestones

• Historic all-shark deal (Jan 2025): Raised ₹4 crore on Shark Tank India from all five sharks (Aman Gupta, Vineeta Singh, et al.) at an ₹18 crore valuation.

• Revenue surge: From ₹87 lakh (FY23-24) to projected ₹5.82 crore (FY24-25), driven by offline expansion.

• Retail footprint: 470+ stores across Delhi-NCR, with 51% of sales from offline channels.

• Product innovation: Launched protein-rich variants like Almond Bytes and Masala Millet Khichdi (2024).

Core Products & Services

• Protein Cheela Mix: Hero product (26g protein/serving; lentil/millet-based savory pancakes).

• Masala Millet Khichdi: Preservative-free meal with sprouted grains.

• Sprouts with Spice Mix: High-protein blend with vacuum-sealed freshness.

• Almond Bytes: On-the-go protein bars (10g protein/bar).

• Millet Pancake & Waffle Mix: No-maida, sugar-free breakfast alternative.

Business Model & Revenue Streams

• Offline Sales (51%): General trade (2,500+ outlets) and shop-in-shops.

• Online Sales (49%): D2C website (30%), Amazon (40%), Instagram (30%).

• Pricing Strategy: Mass-premium positioning (₹149–₹1,050 per unit; 69% gross margins).

Customer Segmentation

• Primary: Urban professionals aged 25–45 (85% revenue).

• Secondary: Health-focused families in Tier 1–2 cities (15%).

Top Clients & Partnerships

• Retail Partners: 470+ stores in Delhi-NCR (e.g., premium supermarkets, airport outlets).

• E-commerce Platforms: Amazon, Flipkart, and Myntra driving 49% online sales.

• Quick-Commerce: Blinkit, Zepto, and Swiggy Instamart for hyperlocal delivery.

• Shark Tank Investors: Aman Gupta (marketing), Vineeta Singh (branding), and Peyush Bansal (tech) provide mentorship beyond capital.

Future Outlook & Strategic Priorities

• Offline Scale: Target 10x store count by 2026; explore modern trade partnerships.

• Product Expansion: Beverages, snacks, and international flavors (UAE pilot ongoing).

• Tech Integration: AI-driven ad optimization (reduced TACOS by 33.97% in 2024).

• International Markets: UAE entry (2024); Southeast Asia expansion (2025–26).