The Whole Truth Foods

The Whole Truth Foods (TWT) is a direct-to-consumer brand founded in 2019 by Shashank Mehta, a former Unilever executive. The company focuses on providing healthy, transparent snack options, challenging the misleading marketing practices often found in the food industry.

Core Mission and Philosophy:

• Transparency: TWT is dedicated to using 100% natural ingredients and clearly listing all components on product labels. This commitment stems from Mehta's personal journey with obesity and his desire to promote genuine food choices.

• Consumer Education: The brand actively engages in educating consumers about food and fitness through various platforms, including YouTube, podcasts, blogs, and newsletters. This approach not only informs but also builds trust with their audience.

Product Range:

The Whole Truth offers a variety of snack products, including:

• Protein bars

• Energy bars

• Dark chocolates

• Immunity balls

• Muesli

These products are designed to cater to health-conscious consumers seeking clean eating options.

Business Model:

• Sales Channels: Approximately 80-85% of TWT's sales occur through its website, with the remainder coming from partnerships with gyms and health clubs. The company also offers subscription services for its products.

• Growth Metrics: The Whole Truth has experienced significant growth, with revenue increasing from ₹5 Crore in FY 2021 to ₹15 Crore in FY 2022, marking a 200% growth rate. The customer base has tripled over the past year, reaching over 1 million customers.

Company Culture and Values:

The Whole Truth promotes a culture of transparency and consumer education. Mehta's personal experiences have shaped the company's ethos, emphasizing that good food is made from good ingredients. The brand's marketing strategy revolves around engaging content that resonates with health-conscious individuals.

In summary, The Whole Truth Foods stands out as a pioneering brand in the healthy snack segment, driven by a mission to provide transparency and quality in food products while fostering a loyal customer base through education and engagement.