The Woman's Company

The Woman's Company is a direct-to-consumer (D2C) sustainable feminine hygiene brand addressing the $1.3 billion Indian intimate wellness market. Co-founded by Anika Parashar (CEO) and Roopam Gupta (COO), the company focuses on biodegradable, chemical-free products tailored for menstruators, with a mission to reduce the 125 kg of non-degradable waste generated per woman during her menstrual lifespan.

Key Milestones

• 2020: Launched with six products on International Women’s Day

• 2021: Raised $1.4M in Pre-Series A funding

• 2023: Achieved 40% month-on-month growth, driven by e-commerce

• 2025: Expanded to 30+ Indian cities and initiated US market entry

Core Products and Services

• Sanitary Pads: Ultra-thin, rash-free organic cotton pads (₹259–₹299 for 12 pads)

• Tampons: Cardboard applicator variants, priced 30% below international brands

• Menstrual Cups: Medical-grade silicone cups with sterilizing containers (₹550/unit)

• Stand & Pee Sticks: Portable, biodegradable urination devices (₹280/30 sticks)

• Bamboo Razors: Antibacterial shaving kits with stainless steel blades (₹800/unit)

Business Model & Revenue Streams

• D2C Sales (65%): Direct orders via thewomanscompany.com (avg. order value: ₹1,200)

• Marketplace Partnerships (30%): Amazon, Flipkart, Nykaa, and BigBasket

• B2B (5%): Corporate wellness programs and bulk orders for NGOs

Customer Segmentation

• B2C (95%): Urban women aged 18–45, prioritizing sustainability

• B2B (5%): Partnerships with organizations like ORGAN India for rural distribution

Top Clients & Partnerships

1. Strategic Investors

• Pradip Burman (Mobius Foundation): Provided sector expertise and ESG alignment

2. Key Commercial Partners

• Nykaa: Primary premium skincare distribution channel

• Reliance Retail: Pilot launch in 50 stores (2025)

• Zivame: Exclusive partnership for intimate wear bundles

Future Outlook & Strategic Priorities

• Product Innovation: Menopause care line (hot packs, supplements) launching Q4 2025

• Global Expansion: US market entry via Amazon.com and targeted diaspora outreach

• Tech Integration: AI-driven inventory management to reduce waste by 15%

• Regulatory Pressures: Potential scrutiny of “biodegradable” claims in India and FDA compliance in the US

• Supply Chain: Bamboo pulp costs rose 22% YoY (Q1 2025)